Team TRAY:
Marketing/Strategy

Maria Ross, brand strategy and messaging maven — Maria Ross’s mission is to engage, inform and delight audiences and keep them coming back for more. A born storyteller, she has 16 years’ experience building brands, advising on marketing strategies, and coaching businesses on how to tell the right story to the right people at the right time. Maria has worked with large companies like Accenture, Business Objects, Discovery Networks, Monster.com and Microsoft as well as technology start-ups and small businesses like CRAVE and Mudbay in Seattle. Her unique creative talents combined with her business savvy on both the client and agency side enable her to see the whole picture in an innovative way. She is the author of Branding Basics for Small Business (2010, Norlights Press). In her free time, Maria is a volunteer, a published lifestyle writer and an actress. She received a B.S in Marketing, with a minor in Spanish from Indiana University, Bloomington.

Liz Fisher, ecommerce marketing master – Liz brings over a decade of interactive marketing experience to our team. She specializes in email marketing, social media management, ecommerce traffic models, search engine optimization, search engine marketing and website analytics. She has worked with more than 25 retail brands, including K2, Caffe Vita and Rouxbe.com, and has helped business service companies develop their online strategic plans. When she’s not helping ecommerce websites make money, she is skiing and playing with her dogs.

Lynn Edwards, meeting professional extraordinaire – Lynn brings over 20 years and a multitude of experience to event management. She provides a comprehensive and efficient method for managing event logistics, and is experienced in marketing, fundraising and sponsorship development, contract negotiations, committee management and overall meeting management. Lynn is a Certified Meeting Professional, the foremost designation in today’s meetings industry, which recognizes her achievement of the highest standard of professionalism.