Deliverables: A Branding & Marketing Blog

Tag: YouTube

There’s a new result in Google Search: actual design

February 5, 2013 | by Ralph Allora
Google's new Image Search interface makes everything look happier. Almost.

Something unexpected has been happening at Google. It’s been bubbling up through small, subtle changes to the interfaces of Google+, Google Maps and YouTube. And now, in the past few months, it’s been slowly creeping into the forefather of them all, Google Search. It’s quite simply this: design that dares to merge aesthetics with functionality. […]

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Four powerful video PSAs

December 18, 2012 | by Kayley Freshman-Caffrey

The best PSAs, whether humorous or serious, use emotional hooks not only to inspire awareness about important issues but to compel viewers to take action. Here are four of the best we’ve seen.   Embrace Life: Always Wear Your Seat Belt The 15 million YouTube views that this British spot has earned are a testament […]

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You have a great story. Tell it with video.

August 30, 2012 | by TRAY creative
Video still from a short film created by Hand Crank Films for the University of Washington's Foster School of Business

At our core, TRAY helps brands share their stories with the world. And few forms of modern storytelling are more expressive, more accessible and more sought-after than video. TRAY’s friends at the video production company Hand Crank Films are experts at telling stories via video, including a moving, award-winning PSA called “9/11 Happened to Us […]

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Details matter: fine-tuning a social cause marketing campaign

August 6, 2012 | by Ralph Allora

Last in a series. Tips 9-12 for ensuring the success of your social-media driven cause-marketing campaign. Tip 9: Be transparent. Six in 10 Americans don’t think companies give them enough details about their cause campaign efforts. You can resolve this by [...]

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Ensuring success for a social cause marketing campaign

August 2, 2012 | by Ralph Allora

Part 3 in a series. Tips 5-8 for ensuring the success of your social-media driven cause-marketing campaign. Tip 5: Let people choose. Give participants the opportunity to select which specific nonprofit organization receives campaign funding. A study published in the Journal of Marketing reveals that [...]

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