Something unexpected has been happening at Google. It’s been bubbling up through small, subtle changes to the interfaces of Google+, Google Maps and YouTube. And now, in the past few months, it’s been slowly creeping into the forefather of them all, Google Search. It’s quite simply this: design that dares to merge aesthetics with functionality. [...]
The best PSAs, whether humorous or serious, use emotional hooks not only to inspire awareness about important issues but to compel viewers to take action. Here are four of the best we’ve seen. Embrace Life: Always Wear Your Seat Belt The 15 million YouTube views that this British spot has earned are a testament [...]
At our core, TRAY helps brands share their stories with the world. And few forms of modern storytelling are more expressive, more accessible and more sought-after than video. TRAY’s friends at the video production company Hand Crank Films are experts at telling stories via video, including a moving, award-winning PSA called “9/11 Happened to Us [...]
Last in a series. Tips 9-12 for ensuring the success of your social-media driven cause-marketing campaign. Tip 9: Be transparent. Six in 10 Americans don’t think companies give them enough details about their cause campaign efforts. You can resolve this by [...]
Part 3 in a series. Tips 5-8 for ensuring the success of your social-media driven cause-marketing campaign. Tip 5: Let people choose. Give participants the opportunity to select which specific nonprofit organization receives campaign funding. A study published in the Journal of Marketing reveals that [...]
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