Tag: Website Design


TRAY launches new brand for Berry Delight

Summer’s here. The perfect time for a cup of delicious frozen yogurt piled high with fresh toppings. And not coincidentally, the perfect time for TRAY to roll out a new brand for Berry Delight, an up-and-coming frozen yogurt store based in Pleasanton, Cal. Working from a solid brand strategy developed by Maria Ross of Red…

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June 25, 2013

Branding, Lifestyle, TRAY News


TRAY launches new website for Caffe Vita

Here at TRAY we love us some coffee, particularly Caffe Vita, the popular Seattle coffee roaster that’s expanding into cities around the country. So it’s with great pleasure — and much caffeine — that we announce the launch of Caffe Vita’s new website. TRAY worked with the Vita team to determine how a new website and e-commerce…

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March 11, 2013

Branding, Design, TRAY News

What have I done?!

10 signs you need a new website

1. Your site’s homepage experience opens with a seizure-inducing Flash animation sequence. 2. And includes loud, new-age music that starts on auto-play. 3. And contains the words, “Welcome to our website!” 4. While the content on your home page is loading, visitors can go and eat a sandwich and return in time to see the…

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March 5, 2013

Branding, Design


TRAY launches new website for Urbanadd

Our latest project is up: the new website for Urbanadd, a Seattle-based boutique architectural and design practice. TRAY contributed design, development and messaging for the firm, which focuses on commercial, residential, institutional, industrial and civic projects. The Urbanadd team believes that “everyday life is improved through exceptional design of our physical environment.” (That’s where the…

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February 4, 2013

Branding, Design, TRAY News


Our latest digital project: Avvo Ignite

Lawyers are, by nature, analytical people. But while the best ones can devour stacks of complicated legal briefs in their sleep, many of them are flummoxed when it comes to analyzing their own marketing efforts. They’re spending a ton of money and resources to generate leads, but they’re not certain which efforts are paying off…

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November 26, 2012

Marketing, Technology, TRAY News

Responsive website example 1 (desktop view)

Responsive web design: adapting to user needs

The days of designing separate websites for desktop and mobile are quickly coming to an end, thanks to the growing trend of responsive website design. A responsive website is one designed for an optimal viewing and navigational experience across a variety of devices: desktop, phone and tablet. It uses a combination of flexible grid-based layouts…

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November 20, 2012

Branding, Design, Technology

LinkedIn redesign: something new, or yesterday's coffee?

LinkedIn’s redesign: will it matter?

Who among us does not have a love/hate relationship with LinkedIn? Sure, it’s the biggest game in town when it comes to social networking for business, but everyone has their own specific complaints about it. (One of my pet peeves: LinkedIn’s event search, which erases your filtered results every time you go back after viewing…

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September 10, 2012

Design, Social media, Technology