Deliverables: A Branding & Marketing Blog

Tag: Tacticals

Brand first. Tacticals second.

July 19, 2012 | by Bridget Perez
Build your brand’s house before trying to decorate it.

Client: We need your help with a new website. TRAY: Great! Tell us more about your company. Do you have a strategy in place for your brand? Client: Hmmm…not sure what you mean. We have a logo. TRAY: Do you know how your products and services are positioned in the competitive landscape of your industry, […]

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