TRAY is a proud supporter of the Seattle Animal Shelter and its nonprofit fundraising and public awareness arm, the Seattle Animal Shelter Foundation (SASF). As discussed in this space before, we’ve developed a series of advocacy billboards for the Shelter. We’ve also created branding for SASF’s annual benefit auction, and made SASF part of our [...]
In the world of nonprofit and public-service marketing, there are some standard visual devices and emotional cues that have been around forever. For anti-hunger organizations, it’s gut-wrenching images of suffering children. For environmental organizations, it’s polar bears wandering forlornly on melting ice caps. While these themes have their intended effect among some in the target [...]
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