Deliverables: A Branding & Marketing Blog

Tag: Seattle Animal Shelter

Big night for the Seattle Animal Shelter Foundation

November 1, 2012 | by Ralph Allora
SASF_logo2

TRAY is a proud supporter of the Seattle Animal Shelter and its nonprofit fundraising and public awareness arm, the Seattle Animal Shelter Foundation (SASF). As discussed in this space before, we’ve developed a series of advocacy billboards for the Shelter. We’ve also created branding for SASF’s annual benefit auction, and made SASF part of our […]

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Putting a new spin on an old public-service theme

July 11, 2012 | by Ralph Allora
SAS_Billboard_1

In the world of nonprofit and public-service marketing, there are some standard visual devices and emotional cues that have been around forever. For anti-hunger organizations, it’s gut-wrenching images of suffering children. For environmental organizations, it’s polar bears wandering forlornly on melting ice caps. While these themes have their intended effect among some in the target […]

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