Deliverables: A Branding & Marketing Blog

Tag: RSS

Google Reader, we’re not ready to see you go

March 14, 2013 | by Ralph Allora
Image: Google

So Google has decided to shut down its Google Reader service as of July 1, 2013. If you’re not familiar with Google Reader, it’s an RSS service that allows you to keep tabs on updated content from your favorite websites. If you happen to be in the business of information, Reader is an invaluable content […]

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Get your nonprofit website from “ow” to “wow”: Steps 6 to 10

September 7, 2012 | by Ralph Allora
The website for Feeding America clearly shows the impact of a donation.

Part 2 in a series. In our last post we outlined five steps that nonprofits can take to enhance the value of their websites for fundraising, building public awareness and engaging communities. Now, let’s go a bit deeper in terms of marketing, communications and technical strategies to really generate a return on investment for your […]

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8 steps towards creating a winning e-newsletter

August 13, 2012 | by Ralph Allora
Detail of an e-newsletter created by TRAY for

If you run a regularly updated blog, or a website with a continuous flow of new content, you can’t expect a significant portion of your audience to read every update or new post, even if they subscribe via an RSS feed. An e-newsletter is a good way to give your audience a “best of” summary, […]

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Question of the Day: Erin Anacker

July 26, 2012 | by TRAY creative
Reeder for iPad

Q: What app is so distractingly good that you could walk into a lamppost while using it? A: Due to the fantasticalness of the Reeder iPad app, I may or may not be neglecting my husband. I’ve been searching for some time for a really well-designed Google Reader RSS app. Finally, I found Reeder. [...]

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