BrandChannel recently wrote about the intriguingly one-way relationship between Starbucks and its community of loyal fans. The coffee giant has managed to become one of the world’s most beloved brands despite the fact that, as BrandChannel points out, “they don’t even try that hard.” Take social media, for example. Here, Starbucks seems to break all [...]
Looks like Zillow, the leading real estate information marketplace, is aiming to become a full-on lifestyle resource for homeowners. The Seattle-based company has just announced the launch of Zillow Digs, a home improvement resource available on Zillow.com and through a free iPad app. According to a company press release, Zillow Digs allows home shoppers and [...]
On our watch list is Mural.ly, a social bookmarking and sharing site aimed at creative professionals. Now in beta, it’s been described in various quarters as a cross between Pinterest and Prezi (the presentation tool). That sounds about right. In checking out the site, it seems like Mural.ly gets the process by which ideas really [...]
Last in a series. Tips 9-12 for ensuring the success of your social-media driven cause-marketing campaign. Tip 9: Be transparent. Six in 10 Americans don’t think companies give them enough details about their cause campaign efforts. You can resolve this by [...]
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