Deliverables: A Branding & Marketing Blog

Tag: Pinterest

What keeps people coming back to your brand?

March 18, 2013 | by Ralph Allora
Image: Starbucks

BrandChannel recently wrote about the intriguingly one-way relationship between Starbucks and its community of loyal fans. The coffee giant has managed to become one of the world’s most beloved brands despite the fact that, as BrandChannel points out, “they don’t even try that hard.” Take social media, for example. Here, Starbucks seems to break all […]

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What makes Zillow Digs more than merely Pinterest-ing

February 7, 2013 | by Ralph Allora
Detail from Zillow Digs

Looks like Zillow, the leading real estate information marketplace, is aiming to become a full-on lifestyle resource for homeowners. The Seattle-based company has just announced the launch of Zillow Digs, a home improvement resource available on and through a free iPad app. According to a company press release, Zillow Digs allows home shoppers and […]

Read more » Pinterest for creative pros?

October 2, 2012 | by Ralph Allora

On our watch list is, a social bookmarking and sharing site aimed at creative professionals. Now in beta, it’s been described in various quarters as a cross between Pinterest and Prezi (the presentation tool). That sounds about right. In checking out the site, it seems like gets the process by which ideas really […]

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Details matter: fine-tuning a social cause marketing campaign

August 6, 2012 | by Ralph Allora

Last in a series. Tips 9-12 for ensuring the success of your social-media driven cause-marketing campaign. Tip 9: Be transparent. Six in 10 Americans don’t think companies give them enough details about their cause campaign efforts. You can resolve this by [...]

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