Part 1 in a series. In 2010, Pepsi focused on a cause marketing campaign—driven largely through social media—called the Pepsi Refresh Project. Savvy businesses are waking up to a new expectation: American consumers are eager to team with their favorite brands in supporting and promoting social causes. [...]
Here at TRAY Creative's Deliverables blog, you’ll find hopefully enlightened takes on topics like branding, marketing, digital design, social media, green business, corporate social responsibility, and our hometown of Seattle. There will be wisdom from the people whose brains we envy, and shameless plugs for the ideas and innovations that get us fired up. Plus, occasional photos of the various oddities that float past our office (literally). We hope you’ll come away with a smile, a nugget of inspiration, or a bit of actionable advice.* Enjoy.
*Results not guaranteed.