Deliverables: A Branding & Marketing Blog

Tag: Pepsi Refresh Project

The next phase of cause marketing

July 30, 2012 | by Ralph Allora

Part 1 in a series. In 2010, Pepsi focused on a cause marketing campaign—driven largely through social media—called the Pepsi Refresh Project. Savvy businesses are waking up to a new expectation: American consumers are eager to team with their favorite brands in supporting and promoting social causes. [...]

Read more »