Deliverables: A Branding & Marketing Blog

Tag: iPad

Forget bells and whistles. It’s about telling great stories.

December 5, 2012 | by Ralph Allora
Hearst_KindleFire

How do you take the experience of reading a print magazine and translate it for a dynamic, ever-evolving digital platform like the tablet? It’s a question the publishing industry has struggled with over the past several years, but a consensus is starting to emerge: It’s not about pushing interactivity, it’s about simply giving readers an […]

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Question of the Day: Elizabeth Case

August 21, 2012 | by TRAY creative
You will obey. (Image: Apple Inc.)

Q: What brand do you swear allegiance to and why? A: Apple! I didn’t start out wanting to join the Cult of Apple. My husband purchased a MacBook and after a year of him talking nonstop about how great it is, I bought a MacBook just to get him to shut up. I will never go back. [...]

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Question of the Day: Erin Anacker

July 26, 2012 | by TRAY creative
Reeder for iPad

Q: What app is so distractingly good that you could walk into a lamppost while using it? A: Due to the fantasticalness of the Reeder iPad app, I may or may not be neglecting my husband. I’ve been searching for some time for a really well-designed Google Reader RSS app. Finally, I found Reeder. [...]

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