Deliverables: A Branding & Marketing Blog

Tag: Greenwashing

Greenwashing is about the company, not just the product

July 16, 2012 | by Ralph Allora
Make sure the company’s clean, too

When people use the term greenwashing, they’re usually referring to the practice of a company or brand making a dubious claim about the sustainability or eco-friendliness of its products. While that definition is certainly valid, we feel it’s too limiting. Take, for example, a “green” cleaning product from a big consumer packaged goods corporation. Even […]

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