Deliverables: A Branding & Marketing Blog

Tag: Facebook

What keeps people coming back to your brand?

March 18, 2013 | by Ralph Allora
Image: Starbucks

BrandChannel recently wrote about the intriguingly one-way relationship between Starbucks and its community of loyal fans. The coffee giant has managed to become one of the world’s most beloved brands despite the fact that, as BrandChannel points out, “they don’t even try that hard.” Take social media, for example. Here, Starbucks seems to break all […]

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Super Bowl advertising: spectacle is no longer enough

January 28, 2013 | by Ralph Allora
Volkswagen's "The Force" ad: big during the game, bigger online. (Image: Volkswagen)

For years, Super Bowl commercials were self-contained phenomena — products in and of themselves. With glitzy, big-budget productions and celebrity cameos, their mission was simple: build hype and brand awareness. The call to action in these ads, if one was mentioned at all, was a standard push to retail: take a test drive at your […]

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Improve your organization’s Facebook page: tips from ShortStack

January 22, 2013 | by Ralph Allora
Detail from ShortStack's Facebook Checklist

At a dead end when it comes to growing your fan base on Facebook? Getting a decent amount of engagement on your page, but not seeing it translate into improved web traffic or conversion in other online branding and marketing efforts? Fear not. On the blog of ShortStack — maker of a popular app design […]

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Zynga and partner for good in Farmville 2

November 13, 2012 | by Ralph Allora

One of the big trends in gamification is the move towards social responsibility. More and more brands are offering rewards—either physical or virtual—to consumers who promote positive social change. We’re especially thrilled to see that social gaming is leading the way. The latest example: a partnership between and Zynga, the biggest player in social gaming, […]

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A simple, effective cause-campaign model for the holidays

October 18, 2012 | by Ralph Allora
Detail from TRAY's Holiday Giving Challenge home page

With the holiday season just a few weeks away, your company might be looking to do something different this year. Something more meaningful. Something that gets your employees, customers and suppliers motivated about raising money for great causes. Something that also delivers the side benefit of generating goodwill and awareness for your company. We’d humbly […]

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