Tag: Facebook

Image: Starbucks

What keeps people coming back to your brand?

BrandChannel recently wrote about the intriguingly one-way relationship between Starbucks and its community of loyal fans. The coffee giant has managed to become one of the world’s most beloved brands despite the fact that, as BrandChannel points out, “they don’t even try that hard.” Take social media, for example. Here, Starbucks seems to break all…

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March 18, 2013

Branding, Marketing, Social media

Volkswagen's "The Force" ad: big during the game, bigger online. (Image: Volkswagen)

Super Bowl advertising: spectacle is no longer enough

For years, Super Bowl commercials were self-contained phenomena — products in and of themselves. With glitzy, big-budget productions and celebrity cameos, their mission was simple: build hype and brand awareness. The call to action in these ads, if one was mentioned at all, was a standard push to retail: take a test drive at your…

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January 28, 2013

Advertising, Social media

Image: Zynga.org, Water.org

Zynga and Water.org partner for good in Farmville 2

One of the big trends in gamification is the move towards social responsibility. More and more brands are offering rewards—either physical or virtual—to consumers who promote positive social change. We’re especially thrilled to see that social gaming is leading the way. The latest example: a partnership between Water.org and Zynga, the biggest player in social gaming,…

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Detail from TRAY's Holiday Giving Challenge home page

A simple, effective cause-campaign model for the holidays

With the holiday season just a few weeks away, your company might be looking to do something different this year. Something more meaningful. Something that gets your employees, customers and suppliers motivated about raising money for great causes. Something that also delivers the side benefit of generating goodwill and awareness for your company. We’d humbly…

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LinkedIn redesign: something new, or yesterday's coffee?

LinkedIn’s redesign: will it matter?

Who among us does not have a love/hate relationship with LinkedIn? Sure, it’s the biggest game in town when it comes to social networking for business, but everyone has their own specific complaints about it. (One of my pet peeves: LinkedIn’s event search, which erases your filtered results every time you go back after viewing…

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September 10, 2012

Design, Social media, Technology

Video still from a short film created by Hand Crank Films for the University of Washington's Foster School of Business

You have a great story. Tell it with video.

At our core, TRAY helps brands share their stories with the world. And few forms of modern storytelling are more expressive, more accessible and more sought-after than video. TRAY’s friends at the video production company Hand Crank Films are experts at telling stories via video, including a moving, award-winning PSA called “9/11 Happened to Us…

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The new flavor of market research. (Frito-Lay)

Question of the Day: David Bauer

Q: Seen a great social media campaign lately that’s inspired you? A: Frito-Lay is in the midst of a Facebook contest (Do Us a Flavor) where participants can create their own flavor of potato chips with a chance to win $1 million and have their flavor become reality. […]

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August 27, 2012

Marketing, Social media