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Here at TRAY Creative's Deliverables blog, you’ll find hopefully enlightened takes on topics like branding, marketing, digital design, social media, green business, corporate social responsibility, and our hometown of Seattle. There will be wisdom from the people whose brains we envy, and shameless plugs for the ideas and innovations that get us fired up. Plus, occasional photos of the various oddities that float past our office (literally). We hope you’ll come away with a smile, a nugget of inspiration, or a bit of actionable advice.* Enjoy.

*Results not guaranteed.

Tag: Electric Vehicles

Tesla Model S is Car of the Year: a lesson for eco-friendly brands

November 19, 2012 | by Ralph Allora

Last week, Motor Trend magazine named the Tesla Model S its 2013 Car of the Year. It was the first time in the award’s history that the honor has gone to an all-electric vehicle. Down the road, this moment may be remembered as a turning point in public acceptance of electric vehicles. For now, it [...]

Tags: Alternative Energy, Alternative Fuels, Audi, Car of the Year, Eco-conscious Consumers, Electric Vehicles, Infiniti, Motor Trend, Tesla Model S, Tesla Motors

Question of the Day: Ralph Allora

July 11, 2012 | by TRAY creative

Q: What product is designed so beautifully that you want to hug it? A: The Tesla Model S is an electric car with something new: a really powerful visual presence. It’s incredibly sleek, but not in that boring, used-bar-of-soap way that you might associate with a typical electric car. It has beautiful sculpting and design [...]

Tags: Automotive, Electric Vehicles, Tesla Motors

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Tag: Electric Vehicles

Tesla Model S is Car of the Year: a lesson for eco-friendly brands

Question of the Day: Ralph Allora