Deliverables: A Branding & Marketing Blog

Tag: Electric Vehicles

Tesla Model S is Car of the Year: a lesson for eco-friendly brands

November 19, 2012 | by Ralph Allora
Tesla Model S (Image: Motor Trend)

Last week, Motor Trend magazine named the Tesla Model S its 2013 Car of the Year. It was the first time in the award’s history that the honor has gone to an all-electric vehicle. Down the road, this moment may be remembered as a turning point in public acceptance of electric vehicles. For now, it […]

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Question of the Day: Ralph Allora

July 11, 2012 | by TRAY creative
Model S (Photo: Tesla Motors)

Q: What product is designed so beautifully that you want to hug it? A: The Tesla Model S is an electric car with something new: a really powerful visual presence. It’s incredibly sleek, but not in that boring, used-bar-of-soap way that you might associate with a typical electric car. It has beautiful sculpting and design [...]

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