Tag: Eco-conscious Consumers

Image: The Intelligence Group

Why brands should get on board with Gen Y’s socially responsible values

Members of Generation Y, also known as the Millennials, represent a huge segment of the U.S. population—80 million people, or about 25% of all Americans. They’re undeniably influenced by social media. They’re sometimes labeled as lazy or distracted. Yet there’s one characteristic of this generation that’s under-appreciated: their passion for socially responsible ideas, products and…

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U.S. government has a new take on “green” product claims

If you’re an eco-conscious consumer—or if you’re a marketer whose brand hopes to reach eco-conscious consumers—here’s a news item you may have missed: For the first time in 14 years, the Federal Trade Commission (FTC) has updated its guidelines on the marketing claims that companies can and can’t make regarding “green” products. Marketers can download…

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