Deliverables: A Branding & Marketing Blog

Tag: Eco-conscious Consumers

Tesla Model S is Car of the Year: a lesson for eco-friendly brands

November 19, 2012 | by Ralph Allora
Tesla Model S (Image: Motor Trend)

Last week, Motor Trend magazine named the Tesla Model S its 2013 Car of the Year. It was the first time in the award’s history that the honor has gone to an all-electric vehicle. Down the road, this moment may be remembered as a turning point in public acceptance of electric vehicles. For now, it […]

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Why brands should get on board with Gen Y’s socially responsible values

November 8, 2012 | by Kayley Freshman-Caffrey
Image: The Intelligence Group

Members of Generation Y, also known as the Millennials, represent a huge segment of the U.S. population—80 million people, or about 25% of all Americans. They’re undeniably influenced by social media. They’re sometimes labeled as lazy or distracted. Yet there’s one characteristic of this generation that’s under-appreciated: their passion for socially responsible ideas, products and […]

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U.S. government has a new take on “green” product claims

October 11, 2012 | by Ralph Allora
What does this even mean? The FTC is hoping to clarify

If you’re an eco-conscious consumer—or if you’re a marketer whose brand hopes to reach eco-conscious consumers—here’s a news item you may have missed: For the first time in 14 years, the Federal Trade Commission (FTC) has updated its guidelines on the marketing claims that companies can and can’t make regarding “green” products. Marketers can download […]

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Greenwashing is about the company, not just the product

July 16, 2012 | by Ralph Allora
Make sure the company’s clean, too

When people use the term greenwashing, they’re usually referring to the practice of a company or brand making a dubious claim about the sustainability or eco-friendliness of its products. While that definition is certainly valid, we feel it’s too limiting. Take, for example, a “green” cleaning product from a big consumer packaged goods corporation. Even […]

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