Deliverables: A Branding & Marketing Blog

Tag: Dawn Saves Wildlife

3C campaigns: Company, Customers, Cause

August 1, 2012 | by Ralph Allora
3C

Part 2 in a series. The new model for cause marketing is what can be called a 3C (Company, Customers, Cause) marketing campaign: one that builds awareness and support for a social cause by engaging the passions of a brand community. [...]

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