Part 2 in a series. The new model for cause marketing is what can be called a 3C (Company, Customers, Cause) marketing campaign: one that builds awareness and support for a social cause by engaging the passions of a brand community. [...]
Here at TRAY Creative's Deliverables blog, you’ll find hopefully enlightened takes on topics like branding, marketing, digital design, social media, green business, corporate social responsibility, and our hometown of Seattle. There will be wisdom from the people whose brains we envy, and shameless plugs for the ideas and innovations that get us fired up. Plus, occasional photos of the various oddities that float past our office (literally). We hope you’ll come away with a smile, a nugget of inspiration, or a bit of actionable advice.* Enjoy.
*Results not guaranteed.