Deliverables: A Branding & Marketing Blog

Tag: Corporate Name Change

6 tips on how to roll out a rebrand

July 13, 2012 | by Ralph Allora
When Bell Atlantic purchased another telecom company, it changed the corporate name to Verizon.

So you’re planning to roll out a new visual identity and/or a new name for an existing company or brand. It’s an exciting time, albeit one fraught with risk. Here are a few tips on how to get it right. 1. Test the concept. All of the following tips flow from this one. Unless you’ve […]

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