Deliverables: A Branding & Marketing Blog

Tag: Cone Cause Evolution Study

Details matter: fine-tuning a social cause marketing campaign

August 6, 2012 | by Ralph Allora

Last in a series. Tips 9-12 for ensuring the success of your social-media driven cause-marketing campaign. Tip 9: Be transparent. Six in 10 Americans don’t think companies give them enough details about their cause campaign efforts. You can resolve this by [...]

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The next phase of cause marketing

July 30, 2012 | by Ralph Allora

Part 1 in a series. In 2010, Pepsi focused on a cause marketing campaign—driven largely through social media—called the Pepsi Refresh Project. Savvy businesses are waking up to a new expectation: American consumers are eager to team with their favorite brands in supporting and promoting social causes. [...]

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