Deliverables: A Branding & Marketing Blog

Tag: Chase Community Giving

Ensuring success for a social cause marketing campaign

August 2, 2012 | by Ralph Allora

Part 3 in a series. Tips 5-8 for ensuring the success of your social-media driven cause-marketing campaign. Tip 5: Let people choose. Give participants the opportunity to select which specific nonprofit organization receives campaign funding. A study published in the Journal of Marketing reveals that [...]

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