In the world of nonprofit and public-service marketing, there are some standard visual devices and emotional cues that have been around forever. For anti-hunger organizations, it’s gut-wrenching images of suffering children. For environmental organizations, it’s polar bears wandering forlornly on melting ice caps. While these themes have their intended effect among some in the target [...]
Here at TRAY Creative's Deliverables blog, you’ll find hopefully enlightened takes on topics like branding, marketing, digital design, social media, green business, corporate social responsibility, and our hometown of Seattle. There will be wisdom from the people whose brains we envy, and shameless plugs for the ideas and innovations that get us fired up. Plus, occasional photos of the various oddities that float past our office (literally). We hope you’ll come away with a smile, a nugget of inspiration, or a bit of actionable advice.* Enjoy.
*Results not guaranteed.