Category: Technology

ARC plasma speaker

Kickstart-ing in the 206

Look up the definition of “kick-start” and you’ll find the rather boring: (noun) A device to start an engine by the downward thrust of a pedal, as in older motorcycles. But ask anyone in this day and age and they will immediately point you towards the immensely popular and fascinating crowdfunding platform, Kickstarter. The same website that allowed 3…

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July 17, 2014

Lifestyle, Marketing, Technology


Google Reader, we’re not ready to see you go

So Google has decided to shut down its Google Reader service as of July 1, 2013. If you’re not familiar with Google Reader, it’s an RSS service that allows you to keep tabs on updated content from your favorite websites. If you happen to be in the business of information, Reader is an invaluable content…

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March 14, 2013



Get your brand ready for .app, .blog, and much more

The domain structure of the web is about to get a lot wackier, and it has some fairly serious implications for brands. Last year, the Internet Corporation for Assigned Names and Numbers (ICANN), which governs, among other things, the web’s top-level domains such as .com, .org and .edu, dramatically expanded the playing field for domain…

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February 21, 2013

Branding, Technology


TRAY launches new website for MarketLinc

Our newest project is now live: the redesigned website for MarketLinc, a B2B provider that helps software companies leverage their existing web traffic to boost e-commerce conversion rates. MarketLinc, which has a 25-year track record of delivering incremental revenue for software retailers, is undergoing a broad branding transformation — and is beginning to present its…

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February 19, 2013

Branding, Marketing, Technology, TRAY News

Google's new Image Search interface makes everything look happier. Almost.

There’s a new result in Google Search: actual design

Something unexpected has been happening at Google. It’s been bubbling up through small, subtle changes to the interfaces of Google+, Google Maps and YouTube. And now, in the past few months, it’s been slowly creeping into the forefather of them all, Google Search. It’s quite simply this: design that dares to merge aesthetics with functionality….

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February 5, 2013

Design, Technology

Image: JWT

Tech and health will dominate next year’s trends

JWT Intelligence, the market research arm of ad agency giant JWT, recently released 10 Trends for 2013, its latest annual report on the trends that will “shape or significantly impact consumer mindset and behavior in the near future.” Not surprisingly, tech is at the heart of many of these trends, with mobile, social and data-driven…

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December 6, 2012

Branding, Lifestyle, Technology