Deliverables: A Branding & Marketing Blog

Category: Technology

Google Reader, we’re not ready to see you go

March 14, 2013 | by Ralph Allora
Image: Google

So Google has decided to shut down its Google Reader service as of July 1, 2013. If you’re not familiar with Google Reader, it’s an RSS service that allows you to keep tabs on updated content from your favorite websites. If you happen to be in the business of information, Reader is an invaluable content […]

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Get your brand ready for .app, .blog, and much more

February 21, 2013 | by Ralph Allora
Soon, this suffix will be getting lots more company.

The domain structure of the web is about to get a lot wackier, and it has some fairly serious implications for brands. Last year, the Internet Corporation for Assigned Names and Numbers (ICANN), which governs, among other things, the web’s top-level domains such as .com, .org and .edu, dramatically expanded the playing field for domain […]

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TRAY launches new website for MarketLinc

February 19, 2013 | by Ralph Allora

Our newest project is now live: the redesigned website for MarketLinc, a B2B provider that helps software companies leverage their existing web traffic to boost e-commerce conversion rates. MarketLinc, which has a 25-year track record of delivering incremental revenue for software retailers, is undergoing a broad branding transformation — and is beginning to present its […]

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There’s a new result in Google Search: actual design

February 5, 2013 | by Ralph Allora
Google's new Image Search interface makes everything look happier. Almost.

Something unexpected has been happening at Google. It’s been bubbling up through small, subtle changes to the interfaces of Google+, Google Maps and YouTube. And now, in the past few months, it’s been slowly creeping into the forefather of them all, Google Search. It’s quite simply this: design that dares to merge aesthetics with functionality. […]

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Brand marketers: Stop pickling it and putting birds on it

January 8, 2013 | by Ralph Allora
Sure, you can pickle that. But is there a reason for it? Image: IFC

Here at the TRAY compound, one of our favorite shows is Portlandia, now beginning its third season on IFC. We love it first and foremost for the comedic chemistry between Carrie Brownstein and Fred Armisen. We also love it not only because it skewers our rival city to the south, but because we recognize the […]

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