BrandChannel recently wrote about the intriguingly one-way relationship between Starbucks and its community of loyal fans. The coffee giant has managed to become one of the world’s most beloved brands despite the fact that, as BrandChannel points out, “they don’t even try that hard.” Take social media, for example. Here, Starbucks seems to break all [...]
As part of a recent promotion, three of our favorite things converged: social media, cause marketing, and macaroni and cheese. Over the course of three weeks, the Stouffer’s Mac ‘N’ Cheese Food Truck made the rounds throughout New York City, dishing out gourmet versions of everyone’s favorite comfort food in support of Hurricane Sandy Relief [...]
Last year, Frito-Lay ran a social contest called “Do Us a Flavor,” in which the company asked its Facebook fans to create their own flavor of Lay’s potato chips for the chance to win $1 million and have their flavor become an actual product available for sale. It was a wildly popular campaign praised in [...]
Looks like Zillow, the leading real estate information marketplace, is aiming to become a full-on lifestyle resource for homeowners. The Seattle-based company has just announced the launch of Zillow Digs, a home improvement resource available on Zillow.com and through a free iPad app. According to a company press release, Zillow Digs allows home shoppers and [...]
For years, Super Bowl commercials were self-contained phenomena — products in and of themselves. With glitzy, big-budget productions and celebrity cameos, their mission was simple: build hype and brand awareness. The call to action in these ads, if one was mentioned at all, was a standard push to retail: take a test drive at your [...]
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