Category: Social media


From The Frye to Starbucks: User-Generated Content

Any organization’s dream is to have consumers so invested in and involved with their products or services that they voluntarily spread the word of their positive experiences. The ever expanding popularity of social media has made it easier for consumers to do just that, leading to a growing trend in recent years: user-generated content. Rather than word of mouth…

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October 24, 2014

Advertising, Marketing, Social media


Seattle social media pros share tips on connecting with local audiences

TRAY Creative, together with Seattle Good Business Network, recently hosted a social media panel discussion titled, “Closing the Loop: From Clicks to Customers.” The event was the third in the Advantage: Local series, designed to offer marketing and branding strategies for Seattle’s local, independent businesses. Held at Impact HUB Seattle and moderated by TRAY’s Ralph…

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November 14, 2013

Marketing, Social media, TRAY News

Image: Starbucks

What keeps people coming back to your brand?

BrandChannel recently wrote about the intriguingly one-way relationship between Starbucks and its community of loyal fans. The coffee giant has managed to become one of the world’s most beloved brands despite the fact that, as BrandChannel points out, “they don’t even try that hard.” Take social media, for example. Here, Starbucks seems to break all…

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March 18, 2013

Branding, Marketing, Social media

Who wouldn't want to see this parked in front of their office? (Image: Stouffer's)

Cause marketing campaign case study: Stouffer’s Mac ‘N’ Cheese Truck

As part of a recent promotion, three of our favorite things converged: social media, cause marketing, and macaroni and cheese. Over the course of three weeks, the Stouffer’s Mac ‘N’ Cheese Food Truck made the rounds throughout New York City, dishing out gourmet versions of everyone’s favorite comfort food in support of Hurricane Sandy Relief…

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Detail from Zillow Digs

What makes Zillow Digs more than merely Pinterest-ing

Looks like Zillow, the leading real estate information marketplace, is aiming to become a full-on lifestyle resource for homeowners. The Seattle-based company has just announced the launch of Zillow Digs, a home improvement resource available on and through a free iPad app. According to a company press release, Zillow Digs allows home shoppers and…

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February 7, 2013

Branding, Lifestyle, Social media

Volkswagen's "The Force" ad: big during the game, bigger online. (Image: Volkswagen)

Super Bowl advertising: spectacle is no longer enough

For years, Super Bowl commercials were self-contained phenomena — products in and of themselves. With glitzy, big-budget productions and celebrity cameos, their mission was simple: build hype and brand awareness. The call to action in these ads, if one was mentioned at all, was a standard push to retail: take a test drive at your…

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January 28, 2013

Advertising, Social media