Deliverables: A Branding & Marketing Blog

Category: Social media

Seattle social media pros share tips on connecting with local audiences

November 14, 2013 | by TRAY creative
SocialMediaPanel

TRAY Creative, together with Seattle Good Business Network, recently hosted a social media panel discussion titled, “Closing the Loop: From Clicks to Customers.” The event was the third in the Advantage: Local series, designed to offer marketing and branding strategies for Seattle’s local, independent businesses. Held at Impact HUB Seattle and moderated by TRAY’s Ralph […]

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TRAY to host social media panel for Seattle indie businesses

October 25, 2013 | by TRAY creative
Advantage_Local

Date: November 6, 2013 Time: 8:00 am – 9:30 am Location: Impact HUB Seattle, 220 2nd Ave S., Seattle Ticket cost: FREE for Seattle Good Business Network members; $5 general admission RSVP Now! TRAY Creative invites you to Closing the Loop: From Clicks to Customers – the third in the Advantage: Local event series. Designed […]

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Seattle business pros share wisdom on brands and local values

September 23, 2013 | by TRAY creative
Left to right at table: Stephen Black, BECU; Lisa Keeney McCarthy, Keeney's Office Supply; Allen Rickert, Top Ten Toys; Ralph Allora, TRAY Creative. (Photo by James Pope, TRAY Creative)

Last week TRAY Creative joined with Seattle Good Business Network in presenting a panel discussion titled, “The Winning Recipe: Add Local Flavor.” The event was the second in the year-long Advantage: Local series, designed to offer marketing and branding strategies for Seattle’s local, independent businesses. Held at Impact HUB Seattle and moderated by TRAY’s Ralph […]

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What keeps people coming back to your brand?

March 18, 2013 | by Ralph Allora
Image: Starbucks

BrandChannel recently wrote about the intriguingly one-way relationship between Starbucks and its community of loyal fans. The coffee giant has managed to become one of the world’s most beloved brands despite the fact that, as BrandChannel points out, “they don’t even try that hard.” Take social media, for example. Here, Starbucks seems to break all […]

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Cause marketing campaign case study: Stouffer’s Mac ‘N’ Cheese Truck

February 14, 2013 | by Ralph Allora
Who wouldn't want to see this parked in front of their office? (Image: Stouffer's)

As part of a recent promotion, three of our favorite things converged: social media, cause marketing, and macaroni and cheese. Over the course of three weeks, the Stouffer’s Mac ‘N’ Cheese Food Truck made the rounds throughout New York City, dishing out gourmet versions of everyone’s favorite comfort food in support of Hurricane Sandy Relief […]

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