Category: Nonprofits

HUB_Seattle1

Every city needs a HUB for collaborative good

Co-working spaces for entrepreneurs, small businesses and freelancers have been around for years now. What’s relatively new, at least in the United States, are collaborative spaces built around the idea of doing well by doing good. That’s the concept behind the HUB, city spaces where entrepreneurial people can come together to take “collaborative action for…

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January 24, 2013

CSR / Sustainability, Nonprofits

Advertising Agency: Famous, Brussels

6 more creative ambient cause marketing campaigns

We’ve written about ambient cause marketing campaigns before, and we can’t get enough of the ones that are done well. Here are six more international campaigns that promote important causes in a creative and effective way. Like the others we’ve highlighted in this blog, these efforts have the added surprise factor that occurs when the…

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January 14, 2013

Advertising, Marketing, Nonprofits

RainCityRockLogoFINAL

Congrats to Rain City Rock Camp for Girls and Jolkona

To our friends and colleagues, happy new year. We’ve just wrapped up our month-long Vote for Good holiday campaign, in which we asked our community to choose among nine different Seattle-based nonprofits—those for whom we’ve consulted or performed pro bono work in the past three years—to determine which organizations would receive year-end donations from TRAY….

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January 2, 2013

Nonprofits, TRAY News

SeatBelt_PSA

Four powerful video PSAs

The best PSAs, whether humorous or serious, use emotional hooks not only to inspire awareness about important issues but to compel viewers to take action. Here are four of the best we’ve seen.   Embrace Life: Always Wear Your Seat Belt The 15 million YouTube views that this British spot has earned are a testament…

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ZeroWasteWA_Image

Vote for Good: Zero Waste Washington

This is one of a series of profiles showcasing the nonprofit participants in TRAY’s “Vote for Good” holiday charitable campaign. Who they are Zero Waste Washington protects people and our natural world by advocating for products designed and produced to be healthy, safe, and continually recycled and reused. The organization’s vision is for a just…

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December 3, 2012

Nonprofits, TRAY News

RainCity_Image

Vote for Good: Rain City Rock Camp for Girls

This is one of a series of profiles showcasing the nonprofit participants in TRAY’s “Vote for Good” holiday charitable campaign. Who they are Rain City Rock Camp for Girls (formerly Girls Rock! Seattle) is dedicated to building positive self-esteem in girls and encouraging creative expression through music. Rain City’s music education programs provide girls with…

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December 3, 2012

Nonprofits, TRAY News