Co-working spaces for entrepreneurs, small businesses and freelancers have been around for years now. What’s relatively new, at least in the United States, are collaborative spaces built around the idea of doing well by doing good. That’s the concept behind the HUB, city spaces where entrepreneurial people can come together to take “collaborative action for [...]
We’ve written about ambient cause marketing campaigns before, and we can’t get enough of the ones that are done well. Here are six more international campaigns that promote important causes in a creative and effective way. Like the others we’ve highlighted in this blog, these efforts have the added surprise factor that occurs when the [...]
Boston-based cause marketing expert Joe Waters — he’s co-authored the book Cause Marketing for Dummies — has a great blog called Selfish Giving, whose mission is “to give small nonprofits and businesses the tools and skills they need to execute win-win partnerships to help good causes and boost the bottom line.” Joe recently offered his [...]
To our friends and colleagues, happy new year. We’ve just wrapped up our month-long Vote for Good holiday campaign, in which we asked our community to choose among nine different Seattle-based nonprofits—those for whom we’ve consulted or performed pro bono work in the past three years—to determine which organizations would receive year-end donations from TRAY. [...]
With just a few days to go until our December 31 deadline, TRAY’s Vote For Good holiday campaign is coming down to the wire. We’re thrilled at the response: Nearly 500 people have voted so far. As a reminder, the Vote For Good campaign celebrates the Seattle-based nonprofit organizations for which TRAY has consulted or [...]
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