Deliverables: A Branding & Marketing Blog

Category: Nonprofits

Community Capital event: Learn how to invest locally

September 20, 2013 | by TRAY creative
CommunityCapital

Seattleites hold about $70 billion in long-term savings. But almost none of it is invested in the locally owned businesses that make up nearly half of the region’s economy. Shifting even a small percentage of assets from Wall Street to Pike Street—or North 45th Street, or Rainier Avenue, or any other Seattle street—would have an […]

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Every city needs a HUB for collaborative good

January 24, 2013 | by Ralph Allora
HUB_Seattle1

Co-working spaces for entrepreneurs, small businesses and freelancers have been around for years now. What’s relatively new, at least in the United States, are collaborative spaces built around the idea of doing well by doing good. That’s the concept behind the HUB, city spaces where entrepreneurial people can come together to take “collaborative action for […]

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6 more creative ambient cause marketing campaigns

January 14, 2013 | by Kayley Freshman-Caffrey
Advertising Agency: Famous, Brussels

We’ve written about ambient cause marketing campaigns before, and we can’t get enough of the ones that are done well. Here are six more international campaigns that promote important causes in a creative and effective way. Like the others we’ve highlighted in this blog, these efforts have the added surprise factor that occurs when the […]

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Three great cause marketing campaigns from 2012

January 10, 2013 | by Ralph Allora
JetMustache

Boston-based cause marketing expert Joe Waters — he’s co-authored the book Cause Marketing for Dummies — has a great blog called Selfish Giving, whose mission is “to give small nonprofits and businesses the tools and skills they need to execute win-win partnerships to help good causes and boost the bottom line.” Joe recently offered his […]

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Congrats to Rain City Rock Camp for Girls and Jolkona

January 2, 2013 | by TRAY creative
RainCityRockLogoFINAL

To our friends and colleagues, happy new year. We’ve just wrapped up our month-long Vote for Good holiday campaign, in which we asked our community to choose among nine different Seattle-based nonprofits—those for whom we’ve consulted or performed pro bono work in the past three years—to determine which organizations would receive year-end donations from TRAY. […]

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