Category: Nonprofits


Design for Good: TRAY Launches Website for Washington Environmental Council

Washington Environmental Council (WEC) is a nonprofit, statewide advocacy organization with the mission of protecting, restoring, and sustaining Washington’s environment. WEC’s important work is dependent on community support and engagement, but their outdated website was making it difficult to showcase high priority issues and to inspire action in their audience. We worked with WEC to…

Read more »

March 7, 2016

Design, Nonprofits


TRAY Launches New Micro-Site for Bellingham Public Schools

Bellingham Public Schools (BPS) wanted their district’s strategic plan­–“The Bellingham Promise”–to be more than a static document guiding their progress forward. They envisioned a living and breathing initiative­ and wanted an engaging way to share The Promise with the greater school community. We created a highly visual storytelling site as a platform to bring The…

Read more »

March 30, 2015

Marketing, Nonprofits, TRAY News


Every city needs a HUB for collaborative good

Co-working spaces for entrepreneurs, small businesses and freelancers have been around for years now. What’s relatively new, at least in the United States, are collaborative spaces built around the idea of doing well by doing good. That’s the concept behind the HUB, city spaces where entrepreneurial people can come together to take “collaborative action for…

Read more »

January 24, 2013

CSR / Sustainability, Nonprofits

Advertising Agency: Famous, Brussels

6 more creative ambient cause marketing campaigns

We’ve written about ambient cause marketing campaigns before, and we can’t get enough of the ones that are done well. Here are six more international campaigns that promote important causes in a creative and effective way. Like the others we’ve highlighted in this blog, these efforts have the added surprise factor that occurs when the…

Read more »

January 14, 2013

Advertising, Marketing, Nonprofits


Congrats to Rain City Rock Camp for Girls and Jolkona

To our friends and colleagues, happy new year. We’ve just wrapped up our month-long Vote for Good holiday campaign, in which we asked our community to choose among nine different Seattle-based nonprofits—those for whom we’ve consulted or performed pro bono work in the past three years—to determine which organizations would receive year-end donations from TRAY….

Read more »

January 2, 2013

Nonprofits, TRAY News


Four powerful video PSAs

The best PSAs, whether humorous or serious, use emotional hooks not only to inspire awareness about important issues but to compel viewers to take action. Here are four of the best we’ve seen.   Embrace Life: Always Wear Your Seat Belt The 15 million YouTube views that this British spot has earned are a testament…

Read more »