Deliverables: A Branding & Marketing Blog

Category: Lifestyle

TRAY launches new brand for Berry Delight

June 25, 2013 | by TRAY creative

Summer’s here. The perfect time for a cup of delicious frozen yogurt piled high with fresh toppings. And not coincidentally, the perfect time for TRAY to roll out a new brand for Berry Delight, an up-and-coming frozen yogurt store based in Pleasanton, Cal. Working from a solid brand strategy developed by Maria Ross of Red […]

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Niche marketing goes barking mad: a TV channel for dogs

April 10, 2013 | by Ralph Allora
More mentally stimulating than Honey Boo Boo (Image: DogTV)

In an age where seemingly every niche market gets its own cable TV network, you knew something like this was coming: DirecTV has just announced the addition of DogTV, a premium channel targeted exclusively to dogs. Not dog owners. Dogs. DogTV features images and audio claimed to be specifically calibrated for canine sensitivities. According to […]

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Panera Bread joins Chipotle in promoting social consciousness

February 28, 2013 | by Ralph Allora
Image: Panera Bread

It looks like Chipotle isn’t the only quick-serve restaurant chain infusing its socially conscious values into its branding and marketing efforts; Panera Bread is seeing the light as well. Panera recently launched a values-focused marketing campaign, led by the tagline “Live Consciously. Eat Deliciously,” to frame the company’s socially responsible practices, including its use of […]

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TRAY’s newest project is up: Dine Around Seattle

February 25, 2013 | by TRAY creative

We’re happy — and a little hungry — to announce our latest project: the redesigned website for Dine Around Seattle. In case you’re not familiar, Dine Around Seattle is a screaming deal: From March 3rd through 28th, it’s just $30 for three courses at some of Seattle’s best independent, local restaurants. (If you happen to […]

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Cause marketing campaign case study: Stouffer’s Mac ‘N’ Cheese Truck

February 14, 2013 | by Ralph Allora
Who wouldn't want to see this parked in front of their office? (Image: Stouffer's)

As part of a recent promotion, three of our favorite things converged: social media, cause marketing, and macaroni and cheese. Over the course of three weeks, the Stouffer’s Mac ‘N’ Cheese Food Truck made the rounds throughout New York City, dishing out gourmet versions of everyone’s favorite comfort food in support of Hurricane Sandy Relief […]

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