Category: Design


TRAY launches new website for Caffe Vita

Here at TRAY we love us some coffee, particularly Caffe Vita, the popular Seattle coffee roaster that’s expanding into cities around the country. So it’s with great pleasure — and much caffeine — that we announce the launch of Caffe Vita’s new website. TRAY worked with the Vita team to determine how a new website and e-commerce…

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March 11, 2013

Branding, Design, TRAY News

What have I done?!

10 signs you need a new website

1. Your site’s homepage experience opens with a seizure-inducing Flash animation sequence. 2. And includes loud, new-age music that starts on auto-play. 3. And contains the words, “Welcome to our website!” 4. While the content on your home page is loading, visitors can go and eat a sandwich and return in time to see the…

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March 5, 2013

Branding, Design

Google's new Image Search interface makes everything look happier. Almost.

There’s a new result in Google Search: actual design

Something unexpected has been happening at Google. It’s been bubbling up through small, subtle changes to the interfaces of Google+, Google Maps and YouTube. And now, in the past few months, it’s been slowly creeping into the forefather of them all, Google Search. It’s quite simply this: design that dares to merge aesthetics with functionality….

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February 5, 2013

Design, Technology


TRAY launches new website for Urbanadd

Our latest project is up: the new website for Urbanadd, a Seattle-based boutique architectural and design practice. TRAY contributed design, development and messaging for the firm, which focuses on commercial, residential, institutional, industrial and civic projects. The Urbanadd team believes that “everyday life is improved through exceptional design of our physical environment.” (That’s where the…

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February 4, 2013

Branding, Design, TRAY News


Forget bells and whistles. It’s about telling great stories.

How do you take the experience of reading a print magazine and translate it for a dynamic, ever-evolving digital platform like the tablet? It’s a question the publishing industry has struggled with over the past several years, but a consensus is starting to emerge: It’s not about pushing interactivity, it’s about simply giving readers an…

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December 5, 2012

Design, Technology

Responsive website example 1 (desktop view)

Responsive web design: adapting to user needs

The days of designing separate websites for desktop and mobile are quickly coming to an end, thanks to the growing trend of responsive website design. A responsive website is one designed for an optimal viewing and navigational experience across a variety of devices: desktop, phone and tablet. It uses a combination of flexible grid-based layouts…

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November 20, 2012

Branding, Design, Technology


Gearing up for Seattle Interactive Conference

If you’re an entrepreneur, developer or online business pro, and you’re anywhere near Seattle next week, get yourself down to the Seattle Interactive Conference (SIC). It’s a two-day summit taking place Monday, October 29 and Tuesday, October 30 at The Conference Center in downtown Seattle. SIC is designed to celebrate “the convergence of online technology,…

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