March 11, 2013 | by TRAY creative
Here at TRAY we love us some coffee, particularly Caffe Vita, the popular Seattle coffee roaster that’s expanding into cities around the country. So it’s with great pleasure — and much caffeine — that we announce the launch of Caffe Vita’s new website. TRAY worked with the Vita team to determine how a new website and e-commerce [...]
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March 5, 2013 | by TRAY creative
1. Your site’s homepage experience opens with a seizure-inducing Flash animation sequence. 2. And includes loud, new-age music that starts on auto-play. 3. And contains the words, “Welcome to our website!” 4. While the content on your home page is loading, visitors can go and eat a sandwich and return in time to see the [...]
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February 5, 2013 | by Ralph Allora
Something unexpected has been happening at Google. It’s been bubbling up through small, subtle changes to the interfaces of Google+, Google Maps and YouTube. And now, in the past few months, it’s been slowly creeping into the forefather of them all, Google Search. It’s quite simply this: design that dares to merge aesthetics with functionality. [...]
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February 4, 2013 | by Ralph Allora
Our latest project is up: the new website for Urbanadd, a Seattle-based boutique architectural and design practice. TRAY contributed design, development and messaging for the firm, which focuses on commercial, residential, institutional, industrial and civic projects. The Urbanadd team believes that “everyday life is improved through exceptional design of our physical environment.” (That’s where the [...]
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January 15, 2013 | by Bridget Perez
We’re happy to announce the launch of our latest project: the redesigned website for Patricia Nugent Design and Textiles, a company that’s been providing creative inspiration for designers and brands in apparel, home textiles and more since 1992. Led by Pat Nugent, an expert in design, merchandising, color planning and production, the company offers a [...]
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