Category: Design


Is Your Website Ready for Google’s “Mobile-Friendly” Favoritism?

Today Google launches a new algorithm that could drastically affect your site’s search rankings. The new algorithm favors mobile-friendly sites when searchers are using a mobile phone. And with roughly 60% of searches coming from mobile traffic, that’s a lot of traffic being directed toward mobile-friendly sites–and away from those that have so far lagged…

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April 21, 2015



TRAY launches new website for Caffe Vita

Here at TRAY we love us some coffee, particularly Caffe Vita, the popular Seattle coffee roaster that’s expanding into cities around the country. So it’s with great pleasure — and much caffeine — that we announce the launch of Caffe Vita’s new website. TRAY worked with the Vita team to determine how a new website and e-commerce…

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March 11, 2013

Branding, Design, TRAY News

What have I done?!

10 signs you need a new website

1. Your site’s homepage experience opens with a seizure-inducing Flash animation sequence. 2. And includes loud, new-age music that starts on auto-play. 3. And contains the words, “Welcome to our website!” 4. While the content on your home page is loading, visitors can go and eat a sandwich and return in time to see the…

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March 5, 2013

Branding, Design

Google's new Image Search interface makes everything look happier. Almost.

There’s a new result in Google Search: actual design

Something unexpected has been happening at Google. It’s been bubbling up through small, subtle changes to the interfaces of Google+, Google Maps and YouTube. And now, in the past few months, it’s been slowly creeping into the forefather of them all, Google Search. It’s quite simply this: design that dares to merge aesthetics with functionality….

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February 5, 2013

Design, Technology


TRAY launches new website for Urbanadd

Our latest project is up: the new website for Urbanadd, a Seattle-based boutique architectural and design practice. TRAY contributed design, development and messaging for the firm, which focuses on commercial, residential, institutional, industrial and civic projects. The Urbanadd team believes that “everyday life is improved through exceptional design of our physical environment.” (That’s where the…

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February 4, 2013

Branding, Design, TRAY News


Forget bells and whistles. It’s about telling great stories.

How do you take the experience of reading a print magazine and translate it for a dynamic, ever-evolving digital platform like the tablet? It’s a question the publishing industry has struggled with over the past several years, but a consensus is starting to emerge: It’s not about pushing interactivity, it’s about simply giving readers an…

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December 5, 2012

Design, Technology