Category: CSR / Sustainability


TRAY launches new website for Green Cleaning Seattle

A small business we admire is Green Cleaning Seattle – Eco-Maid Services. They’re Seattle’s locally owned and woman-operated green housecleaning company. And like us, they’re members of Seattle Good Business Network. So we were thrilled to have an opportunity to redesign their website. We gave it a clean, fresh look, befitting the company’s use of biodegradable,…

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Left to right at table: Stephen Black, BECU; Lisa Keeney McCarthy, Keeney's Office Supply; Allen Rickert, Top Ten Toys; Ralph Allora, TRAY Creative. (Photo by James Pope, TRAY Creative)

Seattle business pros share wisdom on brands and local values

Last week TRAY Creative joined with Seattle Good Business Network in presenting a panel discussion titled, “The Winning Recipe: Add Local Flavor.” The event was the second in the year-long Advantage: Local series, designed to offer marketing and branding strategies for Seattle’s local, independent businesses. Held at Impact HUB Seattle and moderated by TRAY’s Ralph…

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Detail from the report, "What Seattle Really Thinks About Local"

Seattle consumer study now available for free download

Earlier this year, TRAY Creative partnered with Seattle Good Business Network and customer insights agency Hemispheres to kick off a new event series called Advantage: Local, designed to help Seattle’s local, independent businesses improve their marketing and branding efforts. The premiere event introduced the results of a first-of-its-kind study, in which Seattle consumers revealed their…

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David Bauer of Hemispheres presenting at "What Seattle Really Thinks About Local"

New study: Seattleites love “local”… but many need more incentives

A new consumer study has revealed that Seattle-area residents care about local, independent businesses: 88% say that supporting these businesses is either very or somewhat important in their purchase decisions, and many are willing to pay more for the privilege. The love, however, is not without limits: Two-thirds of these consumers need more incentives to…

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Announcing the ADVANTAGE: LOCAL event series for Seattle businesses

If you run a locally owned and independently operated business in the greater Seattle area, we’ve got some exciting news. TRAY Creative is partnering with the nonprofit Seattle Good Business Network and Seattle-based customer insights agency Hemispheres to present ADVANTAGE: LOCAL — a new event series offering marketing and branding strategies for Seattle’s local, independent…

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Panera Bread joins Chipotle in promoting social consciousness

It looks like Chipotle isn’t the only quick-serve restaurant chain infusing its socially conscious values into its branding and marketing efforts; Panera Bread is seeing the light as well. Panera recently launched a values-focused marketing campaign, led by the tagline “Live Consciously. Eat Deliciously,” to frame the company’s socially responsible practices, including its use of…

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Before entering a business relationship, check your principles

Interesting blog post recently from Paul Klein of Impakt, a Toronto-based consultancy whose mission is to bring about “positive social change at the intersection of business and civil society” by helping corporations and nonprofits become social purpose leaders. Paul writes that his firm recently developed a set of 10 principles to be examined before determining…

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February 26, 2013

CSR / Sustainability

Who wouldn't want to see this parked in front of their office? (Image: Stouffer's)

Cause marketing campaign case study: Stouffer’s Mac ‘N’ Cheese Truck

As part of a recent promotion, three of our favorite things converged: social media, cause marketing, and macaroni and cheese. Over the course of three weeks, the Stouffer’s Mac ‘N’ Cheese Food Truck made the rounds throughout New York City, dishing out gourmet versions of everyone’s favorite comfort food in support of Hurricane Sandy Relief…

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