Deliverables: A Branding & Marketing Blog

Category: CSR / Sustainability

TRAY launches new website for Green Cleaning Seattle

November 18, 2013 | by TRAY creative

A small business we admire is Green Cleaning Seattle – Eco-Maid Services. They’re Seattle’s locally owned and woman-operated green housecleaning company. And like us, they’re members of Seattle Good Business Network. So we were thrilled to have an opportunity to redesign their website. We gave it a clean, fresh look, befitting the company’s use of biodegradable, […]

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Seattle business pros share wisdom on brands and local values

September 23, 2013 | by TRAY creative
Left to right at table: Stephen Black, BECU; Lisa Keeney McCarthy, Keeney's Office Supply; Allen Rickert, Top Ten Toys; Ralph Allora, TRAY Creative. (Photo by James Pope, TRAY Creative)

Last week TRAY Creative joined with Seattle Good Business Network in presenting a panel discussion titled, “The Winning Recipe: Add Local Flavor.” The event was the second in the year-long Advantage: Local series, designed to offer marketing and branding strategies for Seattle’s local, independent businesses. Held at Impact HUB Seattle and moderated by TRAY’s Ralph […]

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Community Capital event: Learn how to invest locally

September 20, 2013 | by TRAY creative

Seattleites hold about $70 billion in long-term savings. But almost none of it is invested in the locally owned businesses that make up nearly half of the region’s economy. Shifting even a small percentage of assets from Wall Street to Pike Street—or North 45th Street, or Rainier Avenue, or any other Seattle street—would have an […]

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Seattle consumer study now available for free download

August 6, 2013 | by Ralph Allora
Detail from the report, "What Seattle Really Thinks About Local"

Earlier this year, TRAY Creative partnered with Seattle Good Business Network and customer insights agency Hemispheres to kick off a new event series called Advantage: Local, designed to help Seattle’s local, independent businesses improve their marketing and branding efforts. The premiere event introduced the results of a first-of-its-kind study, in which Seattle consumers revealed their […]

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New study: Seattleites love “local”… but many need more incentives

June 6, 2013 | by TRAY creative
David Bauer of Hemispheres presenting at "What Seattle Really Thinks About Local"

A new consumer study has revealed that Seattle-area residents care about local, independent businesses: 88% say that supporting these businesses is either very or somewhat important in their purchase decisions, and many are willing to pay more for the privilege. The love, however, is not without limits: Two-thirds of these consumers need more incentives to […]

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