A new consumer study has revealed that Seattle-area residents care about local, independent businesses: 88% say that supporting these businesses is either very or somewhat important in their purchase decisions, and many are willing to pay more for the privilege. The love, however, is not without limits: Two-thirds of these consumers need more incentives to [...]
In the battle for economic supremacy in the United States, the Goliaths – the big box stores, the discount retailers, the fast food chains, the massive corporations – appear to have a lot of advantages over truly local, independent businesses, thanks in part to sheer buying power, availability of resources, and favorable government regulations and [...]
If you run a locally owned and independently operated business in the greater Seattle area, we’ve got some exciting news. TRAY Creative is partnering with the nonprofit Seattle Good Business Network and Seattle-based customer insights agency Hemispheres to present ADVANTAGE: LOCAL — a new event series offering marketing and branding strategies for Seattle’s local, independent [...]
It looks like Chipotle isn’t the only quick-serve restaurant chain infusing its socially conscious values into its branding and marketing efforts; Panera Bread is seeing the light as well. Panera recently launched a values-focused marketing campaign, led by the tagline “Live Consciously. Eat Deliciously,” to frame the company’s socially responsible practices, including its use of [...]
Interesting blog post recently from Paul Klein of Impakt, a Toronto-based consultancy whose mission is to bring about “positive social change at the intersection of business and civil society” by helping corporations and nonprofits become social purpose leaders. Paul writes that his firm recently developed a set of 10 principles to be examined before determining [...]
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