A new consumer study has revealed that Seattle-area residents care about local, independent businesses: 88% say that supporting these businesses is either very or somewhat important in their purchase decisions, and many are willing to pay more for the privilege. The love, however, is not without limits: Two-thirds of these consumers need more incentives to [...]
In the battle for economic supremacy in the United States, the Goliaths – the big box stores, the discount retailers, the fast food chains, the massive corporations – appear to have a lot of advantages over truly local, independent businesses, thanks in part to sheer buying power, availability of resources, and favorable government regulations and [...]
If you run a locally owned and independently operated business in the greater Seattle area, we’ve got some exciting news. TRAY Creative is partnering with the nonprofit Seattle Good Business Network and Seattle-based customer insights agency Hemispheres to present ADVANTAGE: LOCAL — a new event series offering marketing and branding strategies for Seattle’s local, independent [...]
When it comes to consumer perception of brands, it’s the little things that count. Things as small, in fact, as the hold music. Recently I decided to cancel a particular service I’d been using through Register.com, the domain registration provider. I was hoping to handle this quickly and efficiently online, but as is the case [...]
BrandChannel recently wrote about the intriguingly one-way relationship between Starbucks and its community of loyal fans. The coffee giant has managed to become one of the world’s most beloved brands despite the fact that, as BrandChannel points out, “they don’t even try that hard.” Take social media, for example. Here, Starbucks seems to break all [...]
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