Category: Advertising

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From The Frye to Starbucks: User-Generated Content

Any organization’s dream is to have consumers so invested in and involved with their products or services that they voluntarily spread the word of their positive experiences. The ever expanding popularity of social media has made it easier for consumers to do just that, leading to a growing trend in recent years: user-generated content. Rather than word of mouth…

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October 24, 2014

Advertising, Marketing, Social media

Detail from content sponsored by CTIA, the wireless industry trade group, appearing on The Washington Post's website

The delicate balance needed for sponsored content

Online advertising — banner ads, rich media units, and the like — is a tough slog these days. It’s still hard to prove whether or not it actually delivers ROI. So more and more brands are turning to sponsored content, otherwise known as native advertising. It’s about integrating your brand’s voice and story into an…

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March 8, 2013

Advertising, Marketing

Volkswagen's "The Force" ad: big during the game, bigger online. (Image: Volkswagen)

Super Bowl advertising: spectacle is no longer enough

For years, Super Bowl commercials were self-contained phenomena — products in and of themselves. With glitzy, big-budget productions and celebrity cameos, their mission was simple: build hype and brand awareness. The call to action in these ads, if one was mentioned at all, was a standard push to retail: take a test drive at your…

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January 28, 2013

Advertising, Social media

Advertising Agency: Famous, Brussels

6 more creative ambient cause marketing campaigns

We’ve written about ambient cause marketing campaigns before, and we can’t get enough of the ones that are done well. Here are six more international campaigns that promote important causes in a creative and effective way. Like the others we’ve highlighted in this blog, these efforts have the added surprise factor that occurs when the…

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January 14, 2013

Advertising, Marketing, Nonprofits

SeatBelt_PSA

Four powerful video PSAs

The best PSAs, whether humorous or serious, use emotional hooks not only to inspire awareness about important issues but to compel viewers to take action. Here are four of the best we’ve seen.   Embrace Life: Always Wear Your Seat Belt The 15 million YouTube views that this British spot has earned are a testament…

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Money_Politics

Why consumer brands don’t follow the tactics of political ads

Election day in the U.S. is nearly upon us. Which means we’ll soon experience a moment worthy of joyous celebration across the land: The political ads will finally stop. If you’re a sentient being with ears and/or eyes, you’ve surely been bombarded with political messages over the past several months. The vast majority have been…

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November 5, 2012

Advertising

UPS_CAPTCHA

CAPTCHA ads are gonna getcha

There is literally no space—physical or virtual—upon which brand messages cannot be placed. Case in point: CAPTCHA advertising. You’ve seen CAPTCHA forms on websites, even if you haven’t known what they’re called. When you’re completing an online form, a CAPTCHA field is often displayed somewhere in the form, asking you to manually type in a…

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