Deliverables: A Branding & Marketing Blog

Category: Advertising

Seattle business pros share wisdom on brands and local values

September 23, 2013 | by TRAY creative
Left to right at table: Stephen Black, BECU; Lisa Keeney McCarthy, Keeney's Office Supply; Allen Rickert, Top Ten Toys; Ralph Allora, TRAY Creative. (Photo by James Pope, TRAY Creative)

Last week TRAY Creative joined with Seattle Good Business Network in presenting a panel discussion titled, “The Winning Recipe: Add Local Flavor.” The event was the second in the year-long Advantage: Local series, designed to offer marketing and branding strategies for Seattle’s local, independent businesses. Held at Impact HUB Seattle and moderated by TRAY’s Ralph […]

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The delicate balance needed for sponsored content

March 8, 2013 | by Ralph Allora
Detail from content sponsored by CTIA, the wireless industry trade group, appearing on The Washington Post's website

Online advertising — banner ads, rich media units, and the like — is a tough slog these days. It’s still hard to prove whether or not it actually delivers ROI. So more and more brands are turning to sponsored content, otherwise known as native advertising. It’s about integrating your brand’s voice and story into an […]

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10 stock photos to avoid in your Valentine’s Day promotion

February 12, 2013 | by TRAY creative
All images: iStockPhoto

But just in case, these images are available for purchase through iStockPhoto. You’re welcome.                                                         

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Super Bowl advertising: spectacle is no longer enough

January 28, 2013 | by Ralph Allora
Volkswagen's "The Force" ad: big during the game, bigger online. (Image: Volkswagen)

For years, Super Bowl commercials were self-contained phenomena — products in and of themselves. With glitzy, big-budget productions and celebrity cameos, their mission was simple: build hype and brand awareness. The call to action in these ads, if one was mentioned at all, was a standard push to retail: take a test drive at your […]

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6 more creative ambient cause marketing campaigns

January 14, 2013 | by Kayley Freshman-Caffrey
Advertising Agency: Famous, Brussels

We’ve written about ambient cause marketing campaigns before, and we can’t get enough of the ones that are done well. Here are six more international campaigns that promote important causes in a creative and effective way. Like the others we’ve highlighted in this blog, these efforts have the added surprise factor that occurs when the […]

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