Online advertising — banner ads, rich media units, and the like — is a tough slog these days. It’s still hard to prove whether or not it actually delivers ROI. So more and more brands are turning to sponsored content, otherwise known as native advertising. It’s about integrating your brand’s voice and story into an [...]
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For years, Super Bowl commercials were self-contained phenomena — products in and of themselves. With glitzy, big-budget productions and celebrity cameos, their mission was simple: build hype and brand awareness. The call to action in these ads, if one was mentioned at all, was a standard push to retail: take a test drive at your [...]
We’ve written about ambient cause marketing campaigns before, and we can’t get enough of the ones that are done well. Here are six more international campaigns that promote important causes in a creative and effective way. Like the others we’ve highlighted in this blog, these efforts have the added surprise factor that occurs when the [...]
The best PSAs, whether humorous or serious, use emotional hooks not only to inspire awareness about important issues but to compel viewers to take action. Here are four of the best we’ve seen. Embrace Life: Always Wear Your Seat Belt The 15 million YouTube views that this British spot has earned are a testament [...]