Deliverables: A Branding & Marketing Blog

TRAY to host panel of Seattle indie business all-stars

September 5, 2013 | by TRAY creative

Date: September 18, 2013 Time: 8:00 am – 9:30 am Location: The HUB Seattle, 220 2nd Ave S., Seattle, WA Ticket cost: $5 for Seattle Good Business Network members; $10 general admission RSVP Now! TRAY Creative invites you to The Winning Recipe: Add Local Flavor – the second in a new event series offering marketing […]

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Seattle consumer study now available for free download

August 6, 2013 | by Ralph Allora

Earlier this year, TRAY Creative partnered with Seattle Good Business Network and customer insights agency Hemispheres to kick off a new event series called Advantage: Local, designed to help Seattle’s local, independent businesses improve their marketing and branding efforts. The premiere event introduced the results of a first-of-its-kind study, in which Seattle consumers revealed their […]

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TRAY launches new brand for Berry Delight

June 25, 2013 | by TRAY creative

Summer’s here. The perfect time for a cup of delicious frozen yogurt piled high with fresh toppings. And not coincidentally, the perfect time for TRAY to roll out a new brand for Berry Delight, an up-and-coming frozen yogurt store based in Pleasanton, Cal. Working from a solid brand strategy developed by Maria Ross of Red […]

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New study: Seattleites love “local”… but many need more incentives

June 6, 2013 | by TRAY creative

A new consumer study has revealed that Seattle-area residents care about local, independent businesses: 88% say that supporting these businesses is either very or somewhat important in their purchase decisions, and many are willing to pay more for the privilege. The love, however, is not without limits: Two-thirds of these consumers need more incentives to […]

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New study to reveal insights about Seattle-area consumers

May 20, 2013 | by TRAY creative

In the battle for economic supremacy in the United States, the Goliaths – the big box stores, the discount retailers, the fast food chains, the massive corporations – appear to have a lot of advantages over truly local, independent businesses, thanks in part to sheer buying power, availability of resources, and favorable government regulations and […]

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