Welcome to our BLOG.

Whether it’s about branding, marketing, digital design, social media, green business, corporate social responsibility or our hometown of Seattle–we’ve got some things we’d like to say. Here you might find wisdom from the people whose brains we envy or shameless plugs for the ideas that get us fired up. Maybe even a behind-the-scenes look at what we do and the coffee we drink, or an occasional photo of whatever oddity happens into our view. Oh, and probably lots of cute animal pics too…we can’t help ourselves. Enjoy.



Design for Good: TRAY Launches Website for Washington Environmental Council

Washington Environmental Council (WEC) is a nonprofit, statewide advocacy organization with the mission of protecting, restoring, and sustaining Washington’s environment. WEC’s important work is dependent on community support and engagement, but their outdated website was making it difficult to showcase high priority issues and to inspire action in their audience. We worked with WEC to…

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March 7, 2016

Design, Nonprofits


Is Your Website Ready for Google’s “Mobile-Friendly” Favoritism?

Today Google launches a new algorithm that could drastically affect your site’s search rankings. The new algorithm favors mobile-friendly sites when searchers are using a mobile phone. And with roughly 60% of searches coming from mobile traffic, that’s a lot of traffic being directed toward mobile-friendly sites–and away from those that have so far lagged…

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April 21, 2015



TRAY Launches New Micro-Site for Bellingham Public Schools

Bellingham Public Schools (BPS) wanted their district’s strategic plan­–“The Bellingham Promise”–to be more than a static document guiding their progress forward. They envisioned a living and breathing initiative­ and wanted an engaging way to share The Promise with the greater school community. We created a highly visual storytelling site as a platform to bring The…

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March 30, 2015

Marketing, Nonprofits, TRAY News


Branding in a Budding Market: Recreational Marijuana

Washington is one of just a few states at the forefront of an historical new industry: legal recreational marijuana. And, as predicted, the industry is proving to be a lucrative one, with demand surpassing expectations and impressive sales coming out of both Washington and Colorado since legalization. (Colorado’s 59 licensed dispensaries generated over $14 million…

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February 10, 2015



Weekly Roundup: LUCID, TEDxRainer and more

The cold is finally settling down in the city, and our basking in constant, chilly November sunshine is but a memory. With holiday lights going up and boozy drinks getting warmer, it feels like time for another weekly roundup. Here are some fun thing going on around the city and other local tidbits of interest. #LUCID2191 Our friends…

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November 21, 2014



From The Frye to Starbucks: User-Generated Content

Any organization’s dream is to have consumers so invested in and involved with their products or services that they voluntarily spread the word of their positive experiences. The ever expanding popularity of social media has made it easier for consumers to do just that, leading to a growing trend in recent years: user-generated content. Rather than word of mouth…

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October 24, 2014

Advertising, Marketing, Social media


Weekly Roundup: Alteryx, Geeks, Iceland, and more

(Image Courtesy of Black Tomato) Between foggy mornings and 70+ degree afternoons, it’s officially the season for the sun to start teasing Seattle. Whether you’re wearing sunglasses or sweaters, there are plenty of any-weather things going on around the city. Once again, we’ve got a roundup of stories or events you don’t want to miss: When…

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October 10, 2014