Welcome to our BLOG.

Whether it’s about branding, marketing, digital design, social media, green business, corporate social responsibility or our hometown of Seattle–we’ve got some things we’d like to say. Here you might find wisdom from the people whose brains we envy or shameless plugs for the ideas that get us fired up. Maybe even a behind-the-scenes look at what we do and the coffee we drink, or an occasional photo of whatever oddity happens into our view. Oh, and probably lots of cute animal pics too…we can’t help ourselves. Enjoy.

 

ARC plasma speaker

Kickstart-ing in the 206

Look up the definition of “kick-start” and you’ll find the rather boring: (noun) A device to start an engine by the downward thrust of a pedal, as in older motorcycles. But ask anyone in this day and age and they will immediately point you towards the immensely popular and fascinating crowdfunding platform, Kickstarter. The same website that allowed 3…

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July 17, 2014

Lifestyle, Marketing, Technology

GreenCleaningSeattle

TRAY launches new website for Green Cleaning Seattle

A small business we admire is Green Cleaning Seattle – Eco-Maid Services. They’re Seattle’s locally owned and woman-operated green housecleaning company. And like us, they’re members of Seattle Good Business Network. So we were thrilled to have an opportunity to redesign their website. We gave it a clean, fresh look, befitting the company’s use of biodegradable,…

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SocialMediaPanel

Seattle social media pros share tips on connecting with local audiences

TRAY Creative, together with Seattle Good Business Network, recently hosted a social media panel discussion titled, “Closing the Loop: From Clicks to Customers.” The event was the third in the Advantage: Local series, designed to offer marketing and branding strategies for Seattle’s local, independent businesses. Held at Impact HUB Seattle and moderated by TRAY’s Ralph…

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November 14, 2013

Marketing, Social media, TRAY News

Left to right at table: Stephen Black, BECU; Lisa Keeney McCarthy, Keeney's Office Supply; Allen Rickert, Top Ten Toys; Ralph Allora, TRAY Creative. (Photo by James Pope, TRAY Creative)

Seattle business pros share wisdom on brands and local values

Last week TRAY Creative joined with Seattle Good Business Network in presenting a panel discussion titled, “The Winning Recipe: Add Local Flavor.” The event was the second in the year-long Advantage: Local series, designed to offer marketing and branding strategies for Seattle’s local, independent businesses. Held at Impact HUB Seattle and moderated by TRAY’s Ralph…

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Detail from the report, "What Seattle Really Thinks About Local"

Seattle consumer study now available for free download

Earlier this year, TRAY Creative partnered with Seattle Good Business Network and customer insights agency Hemispheres to kick off a new event series called Advantage: Local, designed to help Seattle’s local, independent businesses improve their marketing and branding efforts. The premiere event introduced the results of a first-of-its-kind study, in which Seattle consumers revealed their…

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www.berrydelightusa.com

TRAY launches new brand for Berry Delight

Summer’s here. The perfect time for a cup of delicious frozen yogurt piled high with fresh toppings. And not coincidentally, the perfect time for TRAY to roll out a new brand for Berry Delight, an up-and-coming frozen yogurt store based in Pleasanton, Cal. Working from a solid brand strategy developed by Maria Ross of Red…

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June 25, 2013

Branding, Lifestyle, TRAY News

David Bauer of Hemispheres presenting at "What Seattle Really Thinks About Local"

New study: Seattleites love “local”… but many need more incentives

A new consumer study has revealed that Seattle-area residents care about local, independent businesses: 88% say that supporting these businesses is either very or somewhat important in their purchase decisions, and many are willing to pay more for the privilege. The love, however, is not without limits: Two-thirds of these consumers need more incentives to…

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