Welcome to our BLOG.

Whether it’s about branding, marketing, digital design, social media, green business, corporate social responsibility or our hometown of Seattle–we’ve got some things we’d like to say. Here you might find wisdom from the people whose brains we envy or shameless plugs for the ideas that get us fired up. Maybe even a behind-the-scenes look at what we do and the coffee we drink, or an occasional photo of whatever oddity happens into our view. Oh, and probably lots of cute animal pics too…we can’t help ourselves. Enjoy.

 

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Weekly Roundup: Notable and Not-to-Miss News

This week’s various weather patterns have been proof that summer is officially winding down and the sun has begun to make it’s way out of our lives for nine months. But we’re not ready to say goodbye quite yet. With so much always going on in this city (and online!), we’d thought we’d gather the…

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September 12, 2014

Uncategorized

Screen Shot 2014-09-03 at 12.55.26 PM

Behind the #Ice

Have you soaked yourself with a bucket of ice water lately? The ALS Association #IceBucket Challenge has literally been flooding our Facebook and Instagram feeds for weeks. “If you haven’t heard of it you must be living under a rock.” – Bridget’s mom, who doesn’t even have a Facebook account.   Believe it or not, The…

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September 9, 2014

Uncategorized

ARC plasma speaker

Kickstart-ing in the 206

Look up the definition of “kick-start” and you’ll find the rather boring: (noun) A device to start an engine by the downward thrust of a pedal, as in older motorcycles. But ask anyone in this day and age and they will immediately point you towards the immensely popular and fascinating crowdfunding platform, Kickstarter. The same website that allowed 3…

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July 17, 2014

Lifestyle, Marketing, Technology

GreenCleaningSeattle

TRAY launches new website for Green Cleaning Seattle

A small business we admire is Green Cleaning Seattle – Eco-Maid Services. They’re Seattle’s locally owned and woman-operated green housecleaning company. And like us, they’re members of Seattle Good Business Network. So we were thrilled to have an opportunity to redesign their website. We gave it a clean, fresh look, befitting the company’s use of biodegradable,…

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SocialMediaPanel

Seattle social media pros share tips on connecting with local audiences

TRAY Creative, together with Seattle Good Business Network, recently hosted a social media panel discussion titled, “Closing the Loop: From Clicks to Customers.” The event was the third in the Advantage: Local series, designed to offer marketing and branding strategies for Seattle’s local, independent businesses. Held at Impact HUB Seattle and moderated by TRAY’s Ralph…

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November 14, 2013

Marketing, Social media, TRAY News

Left to right at table: Stephen Black, BECU; Lisa Keeney McCarthy, Keeney's Office Supply; Allen Rickert, Top Ten Toys; Ralph Allora, TRAY Creative. (Photo by James Pope, TRAY Creative)

Seattle business pros share wisdom on brands and local values

Last week TRAY Creative joined with Seattle Good Business Network in presenting a panel discussion titled, “The Winning Recipe: Add Local Flavor.” The event was the second in the year-long Advantage: Local series, designed to offer marketing and branding strategies for Seattle’s local, independent businesses. Held at Impact HUB Seattle and moderated by TRAY’s Ralph…

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