Deliverables: A Branding & Marketing Blog

A brand extension we don’t need: IKEA beer

July 20, 2012 | by TRAY creative

IKEA has been doing some aggressive brand extensions lately, but this one is a bit much: IKEA beer, available now in the UK. It’s called ÖL MÖRK Lager, which sounds like the regurgitation you’ll experience after drinking too many. Also, we hear that you need an Allen wrench to open it.

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