We’re a boutique creative marketing agency in Seattle WA.

We’ve got what you need.

If you’re looking for the perfect blend of killer creative and business insight, mixed with ingenuity and heart, then we’ve got you covered. Not to brag, but we’re the whole package. Our bright ideas and beautiful execution are always rooted in smart and purposeful strategy. So you get results that matter. And, with our can-do attitude and bend-over-backwards service, you also get a valuable, invested partner who gets you.

We want to be the one: the go-to team that helps your company grow, reposition, or execute the next successful campaign. And guess what? With our extensive array of talents and services, we can make it happen. TRAY is what you might call a micro-agency on steroids. We offer branding, marketing campaigns, digital solutions, and more, under one roof. Then, we tailor each process and custom-build teams to accommodate your needs. This holistic approach makes your life easier and your projects more successful.

Branding

Brand Strategy
Naming
Messaging & Copywriting
Logo & Visual Identity
Brand Guidelines

Digital

Information Architecture
UX / Content Strategy
Digital Design and Development
Custom CMS & Responsive Web
Mobile App Design

Marketing

Multi-Channel Strategy
Campaign Ideation
Collateral / Digital Design
Content Marketing
Social Media

Etc.

Video Production
Motion Graphics
Packaging Design
Event & Environmental Design
Sales Presentations

Like what you see? There's more where this came from.

  • vita_new

    Caffe Vita

    Caffe Vita came to us with an outdated website that did not reflect their brand and an antiquated e-commerce platform. After a thorough evaluation of their processes and objectives, we architected and designed the site that would help to streamline and improve online sales, as well as infuse the personality, community values, and story of Caffe Vita into the online experience.

     

  • urbanadd_web_1

    UrbanAdd

    Urbanadd is a boutique Seattle architecture firm with an experienced, innovative and talent-packed team. They wanted their website to reflect their expertise, but also infuse a sense of fun and personality, since this is ultimately what resonates with their clients. We designed and developed a multi-layered, parallax-style site, with a custom portfolio gallery and unique navigation structure that reflects the nature of this firm.

  • aq

    Aquatic Reserves

    The Washington Environmental Council needed a stand-alone website designed and developed for their Aquatic Reserves program. They needed a site that was visually engaging, user-friendly, and mobile responsive with a flexible CMS solution, that would allow for many different people to access and update content with ease.

  • Avvo

    Avvo Ignite

    We created content for and designed and developed this custom WordPress microsite for Avvo Ignite, a proprietary lead-generation and CRM platform for attorneys. The site is designed to both drive lead-generation via a free trial signup and to establish a strong brand positioning. The site also includes Avvo University, a free resource section containing videos, webinars, whitepapers and events related to online marketing for attorneys.

  • new_sas

    Seattle Animal Shelter

    This outdoor advertising campaign encourages Seattleites to respect and protect the local animal population, using humor rather than heartstrings to drive the message home. The campaign features a tongue-in-cheek approach to a typically serious topic: spay/neuter, a playful social media theme to promote pet adoption, and a proud, medal-winning dog to promote pet licensing.

  • inspire

    Alteryx Inspire 2013

    Alteryx engaged our team to develop branding and messaging for their annual conference, Inspire. After establishing a visual direction, we developed all printed and digital collateral for the event, including the conference guide, map, name tags, presentation templates, web and email banners, and all on-site signage.

  • BD

    Berry Delight

    This Bay Area frozen yogurt shop was seeking brand development and messaging for their franchise. After identifying their unique positioning and value in the marketplace, Berry Delight needed an approach that would convey their commitment to quality, locally-sourced, fresh ingredients, and unsurpassed customer satisfaction. In addition to a logo refresh, we developed a new visual direction and tone for the brand, which then carried through to the execution of a new website, messaging, in-store signage and decor, packaging, iconography and collateral.

  • Mimic_v2

    Mimic Technologies

    We’ve been working with this pioneer in robotic surgery simulation and training since 2012, when we overhauled the company’s visual branding and communications to better reflect its leadership role in the field. Upon completing the brand rollout, we designed a content-rich website with a custom WordPress CMS. The site includes an interactive curriculum-sharing portal and robust event registration module, as well as integrations with Marketo and SalesForce.

See our Full Client List

Our client list

We've had the pleasure of working with some great folks, including:

Consumer & Retail

  • Alpha Dominche
  • A large online retailer (undisclosed)
  • Berry Delight
  • Caffe Vita
  • Delicatus
  • Un-Cruise Adventures
  • Savers
  • Seattle DogSpot
  • The CRAVE company
  • Ward & Co.

Education

  • Claremont Graduate University
  • Drucker School of Management
  • Harvey Mudd College
  • Hispanic Scholarship Fund
  • Keck Graduate Institute
  • La Sierra University
  • Pitzer College
  • University of Southern California
  • UW Center for Technology & Disabilities

Healthcare & Wellness

  • Alinga Bodywork
  • Anodia Systems
  • Concierge Home Health Care
  • DotGirl Products
  • DreamClinic
  • Sprig Health
  • Susan Hall

Media & Publishing

  • Esquire Magazine
  • Fast Company
  • Forbes
  • Good Housekeeping
  • Gourmet
  • Los Angeles Business Journal
  • Self magazine
  • The New York Times
  • The Wall Street Journal
  • US News & World Report

Nonprofit

  • Career Gear
  • Handcrafting Justice
  • Jolkona
  • Philanthropy Northwest
  • Puget Sound American Marketing Association
  • Seattle Animal Shelter
  • Seattle Good Business Network
  • Washington Environmental Council
  • Women’s Funding Alliance
  • Zero Waste Washington

Professional Services

  • Avvo
  • Green Cleaning Seattle
  • Hemispheres Research
  • Patricia Nugent Design & Textiles
  • UrbanAdd

Technology

  • Alteryx
  • Boost eLearning
  • MarketLinc
  • Mimic Technologies
  • Talent Technology
  • We gave TRAY a really tough objective…and they delivered. The folks at TRAY are a creative, patient, smart, business-savvy team with a get-it-done attitude. I can’t wait to see what they do for us next.

    - Leigh McMillan, Vice President of Marketing, Avvo

  • TRAY brought our brand to life through our new website. They immersed themselves in really understanding who we are and what we needed to accomplish. Because of this, we ended up with a site that has doubled in traffic and has brought many compliments from our clients, colleagues and prospects.

    - David Bauer, Partner, Hemispheres Research

  • Working with TRAY has been a pleasure. Not only are they really good at what they do, they also get what we’re trying to do. They have a knack for asking the right questions and zeroing in on what we need to communicate.

    - Christine Hanna, Director, Seattle Good Business Network

  • TRAY Creative was an indispensable marketing tool that offered fresh ideas in a world of status quo. The flexibility and exchanging of ideas was paramount in the branding of Delicatus—A Seattle Delicatessen.

    - Derek Shankland, Owner, Delicatus

  • TRAY has done tremendous work on our behalf. They are smart, engaged, creative, and provide great outputs as well as great service. They are good listeners and they ask intelligent questions. As a result they understand our business and what we are trying to accomplish.

    - Don Simpson, CEO, MarketLinc

  • TRAY completed a major branding and technically challenging web design project for us under strict timelines. We’re extremely happy with the execution and results, start to finish, and will continue working with TRAY.

    - Jan Ostman, Vice President of Marketing & International Sales, Mimic Technologies

  • TRAY is a trusted extension of our team. They really understand how to approach our various audience segments and have made extremely valuable contributions to our business.

    - Karin Koonings, (former) Vice President of Marketing & Product Management, Sprig Health

  • TRAY Creative has a thorough understanding of a client’s needs, which combined with outstanding creativity, has resulted in dynamic publications that we are proud to distribute.

    - Anna Camacho, Hispanic Scholarship Fund

  • TRAY’s rebrand of our corporate identity and flagship product gave us the confidence to pursue [new] accounts and positioned us for the future. Customers regularly comment on our image, and our sales have increased 20%… we attribute this to the work we did with TRAY.

    - Mary Beth Overmeyer, Vice President of Operations and Marketing, Anodia Systems

Business minded. Community minded. Maybe a tiny bit out of our minds.

TRAY
bridget
james
christine
ralph2
Martha_2

Our small, but well-caffeinated and crazy-talented, group has no shortage of marketing brilliance, unwavering integrity and get-it-done attitude. We take our work seriously, and with a good dose of humor. We’re not afraid to admit that we get a little bit too excited about things like a smart logo design and a thoughtful navigation structure. Or ice cream, for that matter. People love working with us, and tell their friends to do the same – almost all of our new business comes from client referrals. We treat your company as if it were our own, and provide a uniquely-tailored and personal level of service that will impress the pants off of you.

Collaboration is the new black.

Our core team is lean and flexible by design, and our trusted partner network goes deep, allowing us to provide a wide range of services and solutions. We custom-build teams to precisely fit the needs of any project, providing our clients the convenience and ease of a single agency relationship, while leveraging a powerful array of talent and expertise. This approach allows TRAY to meticulously and efficiently manage each project, provide a personal and integrated relationship, and deliver big-agency results and solutions (without bloated rates).

Our heart’s in it.

We love to work with clients who are community-focused and strive to make positive change in the world. TRAY is also committed to providing support to under-funded nonprofits through our pro bono program. A portion of every paid project helps us to fund this initiative. Some of the causes we are most passionate about: health & wellness, animal welfare, environmental protection, poverty relief, sustainable food production, education, empowering women, and social justice.

 

 

Bridget Perez

Bossy Pants Creative Director

Principal and co-founder of TRAY Creative, Bridget has led a versatile, results-producing career—from production manager of a large city magazine to creative director for a prestigious university—before founding TRAY. She brings wit, style and thoughtful expertise to brand identity building, user interface design, marketing campaigns and high-concept communication. She has consulted with The Getty Leadership Institute, The Hispanic Scholarship Fund, The Claremont Colleges, and the Los Angeles Business Journal. Bridget is a long-time supporter of public radio (KEXP!), breast cancer research, and various educational and human rights organizations. She has a Bachelor’s degree in Visual Communication from Ohio University, as well as an MA in management from Claremont Graduate University.

 

James Pope

Pearl Jam Fanatical Lead Designer

James has a keen eye for clean, meaningful design and a love of the eclectic. He approaches each new design as a challenge and searches for the most fitting and creative solution. Prior to joining TRAY, James work with clients including Starbucks, Microsoft and Nokia. Originally from Ventura, California, James says he is much more comfortable in Seattle with its higher tree-to-people ratio. In addition to passions such as surfing, biking and photography, he’s an avid Pearl Jam fan and a volunteer for many of the band’s social causes and charities. He received a BA in Communication Design at California State University, Chico.

Christine Estrada

Foul-mouthed Web Developer

Christine combines tech skills with people skills, and can easily converse with clients in English rather than tech speak. She’s worked as a designer, developer, and tech manager in the web industry for over 16 years and remembers the good ‘ol days of Lynx. She’s a pro in front-end technologies and specializes in responsive web development, open source solutions, and custom WordPress and ExpressionEngine applications. Christine loves running, hiking, nordic skiing, and yoga and is usually off on some crazy mountain adventure with her equally crazy dog. She crochets little animals and collects sparkly things and can be easily bribed with peanut butter cups. She can bust out some mean 50 Cent and Ludacris. Christine has a BS in Computer Graphics from Purdue University.

Ralph Allora

Dog-spoiling Content and Marketing Specialist

Ralph has more than 20 years experience in marketing, advertising and publishing, specializing in marketing strategy, promotions and creative services. He is one of the original co-founders of TRAY Creative and is the author of “Winning Sales Letters From Prospect to Close,” published in 2009 by McGraw-Hill. His corporate experience includes management and creative marketing roles at some of America’s largest and best-known media brands such as Esquire, Motor Trend, Forbes and U.S. News & World Report. Ralph is passionate about giving back, and currently sits on the board of the Seattle Animal Shelter Foundation.

 

Martha Tesema

Over-achieving Intern

Martha is a recent graduate from Seattle University, where she studied Journalism, despite the lingering rumors of print’s demise. In her short career, she’s worked with marketing and social media departments at a variety of organizations–from the Radio Disney offices to EMP Museum in Seattle to news outlets in Prague. Be it a 1,000-word think piece or 140-character tweet, her versatile experience in the media field has helped her hone her communication skills. When she’s not squeezing her way through the crowd of concerts or setting up the perfect Instagram shot, she is writing and photographing her way around the world.

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