TRAY is a full-service marketing and creative agency. We help brands clarify, articulate, connect, and grow.

We’ve got what you need.

If you’re looking for the perfect blend of killer creative and business insight, mixed with ingenuity and heart, then we’ve got you covered. Not to brag, but we’re the whole package. We deliver bright ideas and beautiful execution rooted in purposeful strategy, so you get results that matter. And with our can-do attitude and bend-over-backwards service, you also get a trusted and invested partner who gets you.


Brand Strategy
Messaging & Copywriting
Logo & Visual Identity
Brand Guidelines


Information Architecture
Content Strategy
UI/UX Design and Development
Custom CMS & Responsive Web
Mobile App Design


Multi-Channel Strategy
Campaign Ideation
Collateral / Digital Design
Content Marketing
Social Media


Video Production
Motion Graphics
Packaging Design
Event & Environmental Design
Sales Presentations

Like what you see? There's more where this came from.

  • Kitsap

    Kitsap Humane Society

    Kitsap Humane Society needed a website rescue! They asked for a site that can handle oodles of helpful information and user transactions, while providing an easy-to-navigate, engaging experience…and large pictures of ridiculously cute dogs. This responsive WordPress site is easily updated by staff and will scale with them into the future.

  • Seattle_Made_2

    Seattle Made

    This community of local manufacturers was seeking an online directory – where prospective members can apply to the program, current members can manage online profiles, and the public can find Seattle makers. All tied up with a sweet SalesForce integration to help make things more efficient for the administrators!

  • Alteryx


    TRAY has been a partner with Alteryx for nearly 4 years, and has worked on all aspects of its brand – from product marketing and lead generation, to digital campaigns and events.

  • gelatiamo2


    Embarking on 20 years in Seattle, Gelatiamo engaged TRAY for a brand refresh, including identity, messaging, collateral, packaging, and a new website.

  • urbanadd_web_1


    Urbanadd is a boutique Seattle architecture firm with an experienced, innovative and talent-packed team. They wanted their website to reflect their expertise, but also infuse a sense of fun and personality, since this is ultimately what resonates with their clients. We designed and developed a multi-layered, parallax-style site, with a custom portfolio gallery and unique navigation structure that reflects the nature of this firm.

  • new_sas

    Seattle Animal Shelter

    This outdoor advertising campaign encourages Seattleites to respect and protect the local animal population, using humor rather than heartstrings to drive the message home. The campaign features a tongue-in-cheek approach to a typically serious topic: spay/neuter, a playful social media theme to promote pet adoption, and a proud, medal-winning dog to promote pet licensing.

  • Bellingham

    Bellingham School District

    Bellingham Public Schools wanted their district’s strategic plan, “The Bellingham Promise,” to be more than a static document guiding their progress forward. They envisioned a living and breathing initiative and an interactive online space to share The Promise with the greater school community. This WordPress micro-site gave them the platform they were seeking.

  • vita_new

    Caffe Vita

    Caffe Vita came to us with an outdated website that did not reflect their brand and an antiquated e-commerce platform. After a thorough evaluation of their processes and objectives, we architected and designed the site that would help to streamline and improve online sales, as well as infuse the personality, community values, and story of Caffe Vita into the online experience.


See our Full Client List

Our client list

We've had the pleasure of working with some great folks, including:

Consumer & Retail

  • Gelatiamo
  • Alpha Dominche
  • A large online retailer (undisclosed)
  • Berry Delight
  • Caffe Vita
  • Delicatus
  • Un-Cruise Adventures
  • Savers
  • Seattle DogSpot
  • The CRAVE company
  • Ward & Co.


  • Bellingham Public Schools
  • Claremont Graduate University
  • Drucker School of Management
  • Harvey Mudd College
  • Hispanic Scholarship Fund
  • Keck Graduate Institute
  • La Sierra University
  • Pitzer College
  • University of Southern California
  • UW Center for Technology & Disabilities

Healthcare & Wellness

  • Alinga Bodywork
  • Anodia Systems
  • Concierge Home Health Care
  • DotGirl Products
  • DreamClinic
  • Sprig Health
  • Susan Hall

Media & Publishing

  • Esquire Magazine
  • Fast Company
  • Forbes
  • Good Housekeeping
  • Gourmet
  • Los Angeles Business Journal
  • Self magazine
  • The New York Times
  • The Wall Street Journal
  • US News & World Report


  • Kitsap Humane Society
  • Career Gear
  • Handcrafting Justice
  • Jolkona
  • Philanthropy Northwest
  • Puget Sound American Marketing Association
  • Seattle Animal Shelter
  • Seattle Good Business Network
  • Washington Environmental Council
  • Women’s Funding Alliance
  • Zero Waste Washington

Professional Services

  • Avvo
  • Green Cleaning Seattle
  • Hemispheres Research
  • Patricia Nugent Design & Textiles
  • UrbanAdd


  • Alteryx
  • Boost eLearning
  • MarketLinc
  • Mimic Technologies
  • Talent Technology
  • We gave TRAY a really tough objective…and they delivered. The folks at TRAY are a creative, patient, smart, business-savvy team with a get-it-done attitude. I can’t wait to see what they do for us next.

    - Leigh McMillan, Vice President of Marketing, Avvo

  • TRAY brought our brand to life through our new website. They immersed themselves in really understanding who we are and what we needed to accomplish. Because of this, we ended up with a site that has doubled in traffic and has brought many compliments from our clients, colleagues and prospects.

    - David Bauer, Partner, Hemispheres Research

  • Working with TRAY has been a pleasure. Not only are they really good at what they do, they also get what we’re trying to do. They have a knack for asking the right questions and zeroing in on what we need to communicate.

    - Christine Hanna, Director, Seattle Good Business Network

  • TRAY Creative was an indispensable marketing tool that offered fresh ideas in a world of status quo. The flexibility and exchanging of ideas was paramount in the branding of Delicatus—A Seattle Delicatessen.

    - Derek Shankland, Owner, Delicatus

  • TRAY has done tremendous work on our behalf. They are smart, engaged, creative, and provide great outputs as well as great service. They are good listeners and they ask intelligent questions. As a result they understand our business and what we are trying to accomplish.

    - Don Simpson, CEO, MarketLinc

  • TRAY completed a major branding and technically challenging web design project for us under strict timelines. We’re extremely happy with the execution and results, start to finish, and will continue working with TRAY.

    - Jan Ostman, Vice President of Marketing & International Sales, Mimic Technologies

  • TRAY is a trusted extension of our team. They really understand how to approach our various audience segments and have made extremely valuable contributions to our business.

    - Karin Koonings, (former) Vice President of Marketing & Product Management, Sprig Health

  • TRAY Creative has a thorough understanding of a client’s needs, which combined with outstanding creativity, has resulted in dynamic publications that we are proud to distribute.

    - Anna Camacho, Hispanic Scholarship Fund

  • TRAY’s rebrand of our corporate identity and flagship product gave us the confidence to pursue [new] accounts and positioned us for the future. Customers regularly comment on our image, and our sales have increased 20%… we attribute this to the work we did with TRAY.

    - Mary Beth Overmeyer, Vice President of Operations and Marketing, Anodia Systems

Business minded. Community minded. Maybe a tiny bit out of our minds.

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Our small, but well-caffeinated and crazy-talented, group has no shortage of marketing brilliance, unwavering integrity and get-it-done attitude. We take our work seriously, and with a good dose of humor. We’re not afraid to admit that we get a little bit too excited about things like a smart logo design and a thoughtful navigation structure. Or ice cream, for that matter. People love working with us, and tell their friends to do the same – almost all of our new business comes from client referrals. We treat your company as if it were our own, and provide a uniquely-tailored and personal level of service that will impress the pants off of you.

Collaboration is the new black.

Our core team is lean and flexible by design, and our trusted partner network goes deep, allowing us to provide a wide range of services and solutions. We custom-build teams to precisely fit the needs of any project, providing our clients the convenience and ease of a single agency relationship, while leveraging a powerful array of talent and expertise. This approach allows TRAY to meticulously and efficiently manage each project, provide a personal and integrated relationship, and deliver big-agency results and solutions (without bloated rates).

Our heart’s in it.

We love to work with clients who are community-focused and strive to make positive change in the world. TRAY is also committed to providing support to under-funded nonprofits through our pro bono program. A portion of every paid project helps us to fund this initiative. Some of the causes we are most passionate about: health & wellness, animal welfare, environmental protection, poverty relief, sustainable food production, education, empowering women, and social justice.



Bridget Perez

Bossy-Pants Creative Director

With a varied and results-producing career already under her (very stylish) belt, Bridget co-founded TRAY Creative in 2009. As Principal and Creative Director, she thoughtfully and meticulously leads each client’s project from inception to fruition, asking the right questions, actively listening, and creatively solving problems along the way. Her personal values of integrity, mutual respect, and relationship building permeate the TRAY culture.

Bridget came to Seattle after living too long in Ohio and southern California, and gives back to her adopted community by supporting public radio (KEXP!), shopping locally, and working with several local nonprofits. Along with listening to audio books and taking walks, the bulk of her free time is spent searching for the most outstanding and memorable food experiences in Seattle and elsewhere. It is something of an obsession, and involves A LOT of pie. Also, her cats are far superior to any other four-legged creatures on the planet, so don’t even try. Seriously. Bridget wins at cats.

James Pope

Pearl Jam Fanatical Senior Designer

James is a creative powerhouse with an unwavering insistence on perfection. Detail-oriented and maybe a little neurotic, he obsesses (in a good way) over spacing, grids, and alignment to create clean, efficient, user centered design. Originally from California, James prefers Seattle’s higher tree-to-people ratio, and works hard to embody all of our city’s most beloved clichés: he takes his espresso four shots at a time, he’s seen Pearl Jam live more times than he can count, and he goes about his day with a lumberjack’s beard attached to his face. On the rare occasions when James and his beard venture outside the office, they like to explore nature, photograph adventures, volunteer for Pearl Jam’s various charities, and play guitar badly.

Kellee Bryan

Snark-Riddled Project Manager and Content Creationist

With nearly 15 years in marketing, content creation, and project management, Kellee wields her experience like a sword in a fierce battle against chaos, confusion, and poor grammar. In her role at TRAY, that translates to near-neurotic monitoring of task assignments, timelines, and budget spreadsheets – and the occasional manic rant detailing the stark differences between “effect” and “affect.” Kellee’s greater contributions to society include regularly storming the steps of the capitol in the name of public education, hugging trees and saving elephants, and raising her children to be engaged world citizens. Beyond that, she spends her downtime pressing her nose into books and the rest of her body into increasingly challenging yoga poses.

Ciara Hylarides

Mild Mannered Graphic Designer

Ciara loves design for its ability to transform brands and businesses. She has a knack for understanding brand context and audience motivation, and transforms those insights into design solutions strongly tied to business goals. Away from the office, Ciara is equally likely to be found with a backpack in the Cascades as she is with a fancy cocktail in Ballard’s latest “it” spot. Though normally calm and even-keeled, she gets a little testy if she can’t find her “good” pen or Tapatío at a Mexican restaurant. Ciara was raised on a farm outside of Seattle and despite lingering ambitions to relocate south of the border, she relishes her hometown’s gray moodiness and confluence of art and technology. She contributes to the Emerald City’s inherent beauty by considering the entire community her extended family, and seeking out opportunities to serve.

Jonna Bell

Stylish Brand and Marketing Strategist

An innovator and brand builder, Jonna‘s vast experience in marketing and communications spans from the agency world to the client side to being a startup entrepreneur. Her work is rooted in the belief that an organization’s ability to engage a community isn’t just about the image it presents to the world but also its internal cultures and operational structures. Jonna excels in developing identities, social strategies, and campaigns for companies pursuing a positive impact on the industries and regions they serve – from technology to fashion to heritage institutions in higher education and healthcare. By night, she is an accomplished photographer, lover of the arts, and dog mom to a silly Labradoodle named Fig.

Ben Krowkower

Technology Guru and All-Around Good Guy

Ben heads up TRAY’s technical team and partner company, Upwards Tech, which he founded in 2005. With nearly two decades of technical wizardry under his belt, Ben fearlessly (well, most of the time) leads a team of 7 diverse and skilled engineers, bringing a full range of development solutions and maintenance support to our clients. Ben can problem-solve like nobody’s business. He has a knack for finding just the right solutions among the myriad of available of tools and technologies that are practical, innovative, and cost-effective. Prior to forging out on his own, Ben served as the technology director on Washington State’s Gregoire 2004 campaign and spent five years at Microsoft as a development lead and database developer. Because raising two small children and running a company doesn’t keep him busy enough, Ben also serves on the City of Seattle’s Citizens’ Telecommunications and Technology Advisory Board, which advises the Seattle City Council on technology matters, and serves as the chair of the Digital Inclusion committee.

Christine Estrada

Foul-mouthed Web Developer

Christine combines tech skills with people skills, and can easily converse with clients in English rather than tech speak. She’s worked as a designer, developer, and tech manager in the web industry for over 16 years and remembers the good ‘ol days of Lynx. She’s a pro in front-end technologies and specializes in responsive web development, open source solutions, and custom WordPress and ExpressionEngine applications. Christine loves running, hiking, nordic skiing, and yoga and is usually off on some crazy mountain adventure with her equally crazy dog. She crochets little animals and collects sparkly things and can be easily bribed with peanut butter cups. She can bust out some mean 50 Cent and Ludacris. Christine has a BS in Computer Graphics from Purdue University.

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